Role Summary / Purpose
Synchrony's User Experience Group empowers both customers and clients to meet their goals and aspirations with innovative product experiences. We leverage our expertise, methodologies and customer data to create simple and delightful experiences that fulfill user-centered journeys. We are powered by our supportive and collaborative UX team culture and enabled by Synchrony's commitment to investing in user experience and creating engaging digital experiences. Our designers are given the guidance and autonomy they need to do the best work of their careers.
Creative Strategy Leadership & Collaboration
- Lead the creation of a holistic UX visual and brand strategy and vision that aligns with the company's goals across many digital channels
- Foster cross‑functional collaboration by partnering closely with brand, consumer engagement, product and development to ensure a cohesive and integrated approach to enterprise design
- Present to and persuade senior executives and leaders to adopt UX strategies and recommendations
- Educate business stakeholders on best practices and standards as well as push the boundaries of user experience design
Creative Design Management & Execution
- Direct the visual and brand design of many digital channels, guaranteeing that they meet UX and SYF brand and design standards
- Develop, manage and ensure adoption of Synchrony's Digital Design System, overseeing the creation and ongoing refinement of the design system
- Maintain and update comprehensive documentation for design standards, guidelines, and system components
- Conduct quality reviews to ensure UI designers adherence to brand standards
- Collaborate closely with UX leadership on the refinement and execution of consistent user‑centered design processes across the enterprise
- Champion innovation in visual and interaction design by staying informed on and educating the team on industry trends, new technologies, and emerging best practices
- Advocate for accessibility and inclusive design throughout all digital products and experiences
Team Performance
- Act as people manager for a creative team designer(s), including hiring, onboarding, retaining and developing talent
- Accountable for the creative team's timely delivery, quality of work and professionalism
- Act as dotted‑line manager to a large group of UI designers, providing guidance and feedback to foster professional growth and ensuring high‑quality design outputs
Culture & Leadership
- Assist in driving team culture to keep high GPTW scores
- Deliver on UX department strategic priorities and special projects
- Mentor junior level designers, interns and/or BLPs
- Bring a strong positive attitude to UX teams and projects
Qualifications / Requirements
- Must have Bachelor’s or associate’s degree in UI/UX, HCI, graphic design, psychology, marketing, information technology, or similar area, or related certifications
- Must have 12+ years of experience in UI or Visual Design experience or, in lieu of degree, 14+ years of experience
- Must have 4+ years of experience working on brands, brand development, brand identity
- Must have 2+ years of UX leadership/managerial experience
- Must have strong understanding of color, photography, typography, iconography, and animation usage in digital experiences
- Must have strong understanding of user‑centered design, design thinking and related methodologies
- Must have strong communication and collaboration skills
- Must have strong time management and organizational skills
- Must have strong executive presence and professionalism
- Must have expertise in modern design tools and methodologies
- Must be willing and able to travel for business as required
Desired Characteristics
- Experience working on agile teams
- Experience working in eCommerce and/or Financial Industry
- Experience identifying and conducting user research and user testing
- Ability to work in low or high fidelity as needed
- Expertise with industry standard design tools (e.g., Illustrator, Sketch, Figma, Principle)
- Familiarity with asset creation: icons, illustrations, UI components
- Familiarity with motion design using tools such as After Effects, Principle, Lottie or similar
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