B2B Partner Marketing Strategy Lead - Health100

Position Summary We are seeking a B2B Partner Marketing Strategy Lead to lead Health100’s partner marketing strategy across key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners. This role expands beyond execution to include ownership of demand generation strategy, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes. This individual will play a critical role in shaping how Health100 is positioned in the market, driving coordinated marketing efforts that support lead generation and pipeline growth, while ensuring Sales teams are equipped to effectively communicate value.
What You’ll Do Lead partner and B2B marketing strategy and execution
Own development and execution of partner-focused go-to-market strategies across key audiences, ensuring alignment with commercial priorities
Drive demand generation and pipeline growth
Lead planning and execution of campaigns that drive awareness, lead generation, and pipeline development in partnership with Sales and Commercial teams
Own sales enablement strategy and infrastructure
Develop and evolve the Health100 sales enablement ecosystem, ensuring materials are strategic, consistent, and aligned to partner needs
Develop partner-focused messaging and materials
Define clear, differentiated value propositions and create supporting materials (decks, sell sheets, FAQs, case studies) tailored to each audience
Lead launches and commercial readiness
Ensure partner-facing launches are well-coordinated, with aligned messaging, materials, and timelines across teams
Incorporate commercial insights to strengthen strategy
Systematically gather and apply feedback from Sales and partner interactions to refine messaging and improve effectiveness
Own measurement and performance tracking
Define KPIs and measurement frameworks to quantify marketing’s impact on pipeline, partner engagement, and commercial outcomes
What Success Looks Like Health100’s partner value proposition is clear, consistent, and tailored across audiences
Demand generation efforts drive measurable improvements in pipeline and partner engagement
Sales teams are equipped with high-quality, effective enablement materials
Marketing impact on commercial outcomes is clearly defined and measurable
Partner go-to-market efforts are coordinated, aligned, and continuously improving
Location & Working Arrangements This role may be hybrid, 3 days per week in one of CVS’s offices in Wellesley, MA; Woonsocket, RI; or NYC. Full-time remote will also be considered.
Required Qualifications 5+ years of experience in B2B, partner, or product marketing
5+ years of experience developing partner-facing messaging, launches and sales enablement materials
4+ years proven ability to drive demand generation and support pipeline growth
4+ years of experience working cross-functionally with Sales and Product teams
3+ years displaying strong analytical and strategic thinking skills
3+ years demonstrating the ability to operate effectively in a highly matrixed organization
3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills
Preferred Qualifications Experience in healthcare, technology or regulated industries
Education: Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years experience) required
Equal Opportunity Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

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