Executive Director, Reblozyl Marketing Brand Lead

Position Summary The Executive Director, Reblozyl Marketing Brand Lead reports directly to the Vice President, Reblozyl & Lymphoma Marketing and serves as the U.S. brand leader for Reblozyl. This leader will also have Global (ex‑US) responsibility for the brand including lifecycle management. This individual is accountable for driving brand performance across approved indications while shaping future growth opportunities through lifecycle management, customer engagement, and execution excellence. The Executive Director will lead the development and execution of the U.S. Reblozyl brand strategy, ensuring strong commercial performance and alignment across Marketing, Sales, Medical Affairs, Market Access, Patient Services, Commercial Operations, Finance, Analytics and other key functions. This individual will lead a high‑performing marketing team and be responsible for translating strategic objectives into impactful customer‑facing initiatives that drive patient and business outcomes.
On‑site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. Roles may be site‑essential, site‑by‑design, field‑based or remote‑by‑design. The specific requirement for each role is defined by the nature of its responsibilities. Site‑essential roles require 100% of shifts onsite. Site‑by‑design roles may be eligible for a hybrid model with at least 50% onsite. For field‑based and remote‑by‑design roles, the ability to travel to visit customers, patients or partners is an essential job function.
Key Responsibilities Lead development and execution of the U.S. Reblozyl brand strategy across all approved and future indications.
Own brand performance, market growth, and achievement of commercial objectives.
Develop annual brand plans, operating plans and resource allocation strategies aligned with business priorities.
Drive positioning, messaging, promotional strategy, customer engagement and omnichannel execution.
Ensure disciplined execution against brand objectives, KPIs and performance milestones.
Provide strategic marketing leadership for global Reblozyl commercialization, with a focus on:
Ex‑U.S. launch and expansion strategies
Lifecycle management planning
Indication sequencing and prioritization
Actively participate in Global Product Team and related governance bodies, ensuring strong integration between global strategy and U.S. insights.
Partner with Global Commercial, Medical and Development teams to shape long‑term brand vision, evidence strategies and global value narratives.
Translate U.S. market learnings into global best practices and inform regional strategies.
Lead the Reblozyl cross‑functional business team, aligning stakeholders across Marketing, Sales, Medical Affairs, Market Access, Patient Services, Analytics, Finance, Regulatory, Legal and Commercial Operations.
Partner closely with Sales leadership to maximize field effectiveness, customer engagement and commercial execution.
Serve as the senior marketing leader for Reblozyl in governance forums, POAs, business reviews and leadership meetings.
Build, develop and lead a high‑performing marketing organization while fostering a culture of accountability, innovation, inclusion and collaboration.
Recruit, coach and develop talent, ensuring strong succession planning and organizational capability building.
Deliver strategic recommendations and business updates to senior Oncology and Commercial leadership while contributing to broader organizational priorities and enterprise initiatives.
Key Qualifications & Experience Bachelor’s degree required; MBA or advanced degree preferred.
Minimum 15 years of experience in biopharmaceutical marketing including senior leadership roles.
Proven track record leading large brands or portfolios in Oncology or specialty therapeutics.
Direct experience with product launches, lifecycle management and late‑stage pipeline assets.
Demonstrated ability to operate effectively in matrixed, global organizations.
Strong strategic thinking, executive presence and ability to influence at the most senior levels.
Experience navigating complex market access and reimbursement environments.
Experience spanning both U.S. commercialization and global brand strategy (preferred).
Prior leadership of hematology or lymphoma brands (preferred).
Compensation Overview $239,080 - $289,708. The starting compensation range is listed above for a full‑time employee. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account required skills, job location, work schedule, job‑related knowledge and experience. Final individual compensation will be decided based on demonstrated experience.
Benefits Health Coverage: Medical, pharmacy, dental and vision care.
Wellbeing Support: Programs such as BMS Well‑Being Account, BMS Living Life Better and Employee Assistance Programs (EAP).
Financial Well‑being and Protection: 401(k) plan, short‑ and long‑term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support and survivor support.
Work‑life Benefits US Exempt Employees: flexible time off (unlimited, with manager approval) and 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio).
Phoenix, AZ, Puerto Rico and Rayzebio exempt, non‑exempt, hourly employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays and 3 optional holidays.
Equal Opportunity & Accessibility BMS is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations and ongoing support in their roles. Applicants may request reasonable accommodations at any stage of the recruitment process. For more information, visit careers.bms.com/eeo-accessibility.
Candidate Rights BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
Data Protection BMS will never request payments, financial information or social security numbers during the application or recruitment process. Learn more about protecting yourself at careers.bms.com/fraud-protection.
Additional Information R1604202 : Executive Director, Reblozyl Marketing Brand Lead

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