Product Marketing Manager

Experienced marketers will find a full-time remote opportunity as a Product & Customer Marketing Manager, responsible for leading go-to-market strategies, equipping sales teams with effective tools, and analyzing market insights to enhance product positioning and customer engagement.
Key Responsibilities:

Lead go-to-market planning and execution for new product launches, coordinating messaging across teams to drive awareness and growth
Equip Sales and Client Services teams with compelling product narratives and training to support customer success and feature adoption
Analyze customer and market data to refine buyer personas and competitive positioning, ensuring messaging aligns with industry trends

Required Qualifications:

5+ years of experience in product marketing or a related B2B marketing role, preferably in healthcare technology or SaaS
Proven success in planning and executing go-to-market launches and developing messaging frameworks based on customer data
Strong storytelling ability to engage diverse buyer personas with compelling value propositions
Experience with data and marketing platforms such as HubSpot and ZoomInfo, and design tools like Canva
Bachelor's degree in marketing, communications, business, or a related field; Pragmatic Marketing certification is a plus