Brand Manager

We Are: WHY Brands Inc., a parent company of Munchkin, Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is a leading consumer product company and the most loved baby lifestyle brand behind innovative gear and products for children, mothers, and caregivers. Munchkin sells billions of dollars of products through key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. With over 350 patents and over 250 international product and brand design awards, we continue to create solutions that leave customers asking, “how did I ever live without this?” Innovation is the core of our DNA and has driven our designs for over 30 years!

What You’ll Do
As a Brand Manager, you will lead and oversee day‑to‑day management of brand activities to grow and expand the Munchkin brand. You will develop marketing strategies that align with company goals, leveraging the 4P’s of marketing—Product, Pricing, Promotion, and Sales & Distribution—to drive market share and achieve financial objectives. You will also serve as the Category Captain for a key product line, providing expertise on the competitive landscape, consumer insights, and trends to shape strategic decisions.

Responsibilities

Serve as the Category Captain and internal expert for a key product line, stay up‑to‑date on competitive trends, consumer insights, and category dynamics to inform strategic decisions.

Lead new product launches from concept to execution, defining pricing, positioning, packaging, and product strategy for white‑space categories with high‑growth potential.

Make strategic growth recommendations by analyzing related categories and identifying opportunities for line extensions, gap filling, and category leadership.

Monitor category performance across eCommerce and brick‑and‑mortar retailers, identify opportunities to improve shelf performance, drive reviews, and enhance consumer engagement.

Develop and recommend pricing strategies to optimize long‑term market share and profitability while maintaining brand value.

Monitor pricing trends, analyze promotional pricing effectiveness, and evaluate competitive activity to ensure sustainability and competitive advantage.

Collaborate with finance and sales teams to align pricing strategies with financial and retailer objectives.

Create and execute integrated marketing campaigns, including advertising, media planning, and digital marketing. Collaborate with social media team to drive engagement.

Collaborate with DTC teams to develop web‑exclusive promotions and optimize eCommerce performance, using digital tools and data insights to refine marketing strategies.

Partner with Brand Design to execute creative assets that ensure cohesive and consistent messaging across all platforms and campaigns.

Work closely with sales teams to support retail strategy, in‑store/online merchandising, and execution of promotional activities.

Provide tools and category insights for retail buyers, including sales presentations, competitive analysis, and support for trade marketing initiatives.

Partner with operations to ensure smooth distribution and availability of products across all channels, driving sales and customer satisfaction.

Collaborate closely with Consumer Insights to leverage data and market research to guide decisions across product development, pricing, and promotional strategies.

Partner with key stakeholders across Product Design, Brand Design, Operations, Finance, and Sales to ensure alignment and seamless execution of brand strategies.

Influence internal stakeholders, including executives and cross‑functional partners, to support business strategies and initiatives.

Manage relationships with external vendors and partners, including contract initiation, strategic planning, and accountability for results.

Manage and measure the execution of marketing and promotional plans to align with brand and financial objectives.

Additional duties as assigned.

Qualifications

5+ years of prior marketing brand management experience within CPG.

BA degree required, MBA highly preferred.

Experience managing teams and leading cross‑functional teams.

Product launch experience.

Strong presentation skills for senior management and retailer presentations.

Strong organizational, analytical, and writing skills.

Benefits & Compensation
We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, a generous employer‑matched 401(k) plan, paid childcare leave, and competitive salary, bonus, and equity opportunities. We support employee development and growth. Hybrid work environment with office days Monday, Wednesday, Thursday and remote days Tuesday and Friday. Annual weeklong global office closures for rest and recharge.

Salary range: $125,000 – $150,000 (DOE).

Munchkin welcomes and values what makes everyone unique. We’re proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.

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