Channel Marketing Manager

Channel Marketing Manager
Primary Duties and Responsibilities

Own the development and execution of showroom channel merchandising strategies that enhance brand presentation and drive sell-through performance

Lead cross-functional alignment across Sales, Product, Digital, and Brand teams to ensure cohesive execution of channel strategies

Adept at synthesizing complex issues and input into succinct summaries and action plans.

Assume the project management role through the development and maintenance of complete and accurate project plans that ensure the timely implementation of merchandising programs, tradeshows, and collateral print material for new product launches.

Develop and execute annual showroom channel plans that increase partner engagement, brand visibility, and incremental revenue

Lead cross functional teams in developing store fixtures, promotional & point of purchase materials. Seek new methods and improvements for communicating with end users and architects in the showroom.

Work closely with Product, Brand, and Digital Marketing Managers to support ongoing priorities, including internal communication process, product presentations, trade shows, research and competitive intelligence

Define showroom channel strategy, including customer segmentation, assortment alignment, and experience standards

Manage channel dynamics including pricing integrity, reseller policy execution, and unauthorized seller mitigation

Partner with sales leadership to align on growth priorities, program structure, and customer investment strategies

Manages outside vendors as required for development in delivery of packaging and merchandising materials

Maintain and enhance the functionality and content on retailer websites through established vendor portals

Assist product team with market research, mix analysis, and competitive insight during this process.

Develop and manage trade shows and events including, promotional plan, booth layout, premiums, and logistics

Work with Sales and Business Intelligence team to maximize CRM platform

Business Processes

Drive profitability through process improvement and management.

Utilize performance metrics and analytics to gauge program effectiveness and make adjustments to future proposals

Manage annual budget, monthly forecasting and marketing purchase order process

Contributes to financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, S&OP, and P&L performance.

Education and Experience Profile

Bachelor’s degree in marketing, Business Administration, or other related discipline. We will consider other degrees with relevant experience.

4 - 7 years of business experience, including experience in Product Marketing, Brand Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG), preferably in the home improvement or luxury home goods industry. You should have the ability to manage a diverse customer group and portfolio.

Experience with “Showroom,” “Trade,” “MRO,” “CO-OP,” “Big Box” or luxury home goods retailer is a bonus

Required Skills

Practiced strategic thinking and planning capability and experience

Superior presentation skills and comfort with a variety of audiences, both internal and customer facing

Advanced interpersonal talents and excellent written and verbal communication skills

Ability to work with diverse multi-national teams effectively

Solid merchandising sense and problem-solving skills

Project Management experience within a milestone driven organization

Firm grasp of concepts related to brand and product marketing, market research, product training, promotion, and pricing strategies

Solid MS Office skills including Excel, Word and PowerPoint

The ability to navigate in a large corporation while thriving in a smaller, entrepreneurial business

Open to travel as needed. Up to 25% of the role.

Pay Range: $109,306 to $171,768.

This “base salary range” is a reasonable estimate for this position at the time of posting. Pay within each range is based on a variety of factors including, but not limited to, primary work job‑related knowledge, skills, experience, business requirements and geographic location. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time.

ASSA ABLOY is an Equal Employment Opportunity.

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