Digital Marketing Coordinator

It's fun to work in a company where people truly believe in what they're doing! We're committed to bringing passion and customer focus to the business.
Role Overview The Digital Marketing Coordinator is responsible for recommending, creating and executing digital communications strategies, campaigns and messaging for Salinas Valley Health. The coordinator will guide digital projects from start to finish, manage the digital components of projects, and provide support to the Director of Marketing and Communications. In this role, you will work with the Director to design culturally sensitive educational, outreach, and marketing strategies that effectively leverage multiple platforms to reach target audiences.
Responsibilities Recommend, create and execute digital communications strategies, campaigns and messaging for Salinas Valley Health.
Guide digital projects from start to finish and manage the digital components, including websites, SVH intranet, social media and email marketing.
Work with the Director of Marketing and Communications to design education, outreach and marketing strategies that are culturally sensitive.
Coordinate paid advertising online, digital marketing, mobile app, website and community events.
Manage SVH digital properties and channels, including websites, email, social media and other digital tools.
Create and post digital content on Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms; manage the content calendar.
Evaluate website information, architecture, structure and navigation; recommend and implement approved changes to the SVH website.
Gather and analyze data to provide insights and recommendations to the marketing team and key organizational partners.
Assist with digital brand reputation efforts to manage patient/consumer reviews on Google, Healthgrades and other third‑party ratings sites.
Serve as the point person for customer relationship management platforms, pull lists, reports and compile campaign tracking data.
Ensure that all digital messaging is supportive of and consistent with SVH marketing strategies.
Help ensure consistent brand identity and design continuity across all digital properties.
Track metrics, create reports and recommend digital communications strategies.
Coordinate digital marketing activities with partners, vendors and other programs and departments.
Occasionally be available on evenings and weekends for organizational needs.
Perform other duties as assigned.
Qualifications Education: Bachelor’s Degree in a related field required.
Licensure: None.
Experience: Minimum of two (2) years creating and publishing content on public‑facing social media, websites and other digital properties, preferably in the healthcare field.
Documented writing and project management experience.
Understanding of digital analytics, social media management tools and content management systems.
Proficient with Microsoft Office Suite; knowledge of Adobe Photoshop and InDesign preferred.
Strong writing, speaking and presentation skills.
Bilingual – English/Spanish preferred.
Job Specifications Union: Non‑Affiliated
Work Shift: Day Shift
FTE: 1.0
Scheduled Hours: 40
Hourly rate: $40.34 - $50.42
If you like wild growth and working with happy, enthusiastic over‑achievers, you'll enjoy your career with us!

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