Business Development Representative - Ad Sales

Job Summary

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future. The Spectrum Reach Business Development Representative brings new direct business opportunities to life. The BDR is responsible for selling geo‑targeted video advertising and digital search campaigns to small‑to‑medium sized businesses within a specified territory. Primary platforms utilized to deliver these campaigns include CTV, linear cable, Spectrum News, Kernel Production Services and a host of traditional digital marketing tools. The BDR must meet sales and revenue goals through successful prospecting of new customers as well as outreach to current Spectrum internet customers not presently advertising. The BDR must develop and implement a Territory Plan under the instruction of the Sales Manager to expand the customer base within their assigned territory.
Responsibilities

Actively and consistently support all efforts to simplify and enhance the customer experience.
Implement knowledge of Spectrum Reach platforms, products and services and the value propositions they provide.
Consistently meet or exceed weekly and monthly activity goals, including per‑day customer contact goals, per‑week in‑person presentations, and monthly new‑business account closes.
Identify decision makers and assess prospect needs through direct outbound outreach.
Establish and maintain a high level of client satisfaction, professionalism, and courtesy to build quality client relationships.
Maintain accurate records of all sales and prospecting activities—including sales calls, presentations, closed sales, and follow‑up activities—using Salesforce.com to maximize territory potential.
Ensure long‑term client retention by transitioning accounts to Account Executives using effective communication and proper client profile documentation.
Demonstrate selling skills and product knowledge, practicing selling techniques regularly with management, reading sales books, and taking sales courses.
Attend and participate in mandatory sales meetings.
Perform other duties related to the position as assigned.
Required Skills/Abilities and Knowledge

Knowledge of marketing, advertising, and media concepts.
Aptitude to learn Spectrum Reach product suite, company values, and approach to local market selling.
Valid driver’s license with satisfactory driving record.
Required Education

Bachelor’s degree in business, marketing or a related field, or an equivalent combination of education, training, and experience.
Preferred Qualifications/Skills

Experience with Salesforce.
Knowledge of digital marketing tools and tactics, especially streaming TV media.
Benefits

Employees enjoy a comprehensive pay and benefits package that rewards contributions to our success, supporting all aspects of well‑being at every life stage.
EEO Statement

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

#J-18808-Ljbffr