Product Marketing Lead

Responsibilities

Build and maintain the core messaging and positioning for Faros, ensuring every claim is tied to shipped product and evolving the narrative as the market moves.

Write and own the website's message architecture and copy, treating it as our highest‑traffic salesperson.

Equip sales with decks, battle cards, competitive intel, objection handling, and demo narratives built from real call data and kept current.

Run product launches end‑to‑end, deciding what we say, where we say it, what sales gets, and what the market hears.

Bring your own quarterly campaign ideas backed by research, then partner with demand generation to build and run them.

Build gated assets that fuel demand programs: industry reports, assessments, calculators, and education etc. that a buyer will trade their contact for.

Set and hold the quality bar on everything a buyer sees, from ad copy and banners to headlines, emails, and social posts.

Develop customer proof that gives skeptical buyers evidence: case studies, win stories, and testimonials.

Create content that engineering leaders actually share, including reports, blogs, technical narratives, and webinars.

Track pipeline impact, knowing which campaigns and content sources influence deals, and adjust to what the data says.

Requirements

6+ years in product marketing at a dev tools, infrastructure, or AI company, with real ownership of messaging and launches.

Technical degree, computer science or a related engineering field; MBA preferred.

Experience at early‑stage startups where you were the marketing infrastructure: self‑sufficient, resourceful, and able to ship without a team behind you.

Proven experience marketing to engineering buyers, with instincts for what they respect that are demonstrated, not theoretical.

Technical depth to read API docs, follow an architecture discussion, and question engineers without a translator.

Strong, fast writing with first drafts that are usable and final drafts that are tight; writing samples required.

Operational mindset. You think in pipeline, conversion, and shipped work, and you've been accountable to a number.

Demonstrated taste, in words and in how things look and feel, and the ability to articulate why something is good rather than just accurate.

Core Competencies
Demonstrates expertise in product marketing with a focus on messaging, content creation, and campaign execution, particularly for engineering buyers. Possesses strong writing skills and a technical background to effectively communicate complex concepts.

Highest‑signal resume keywords

Product Marketing Experience

Technical Degree

Strong Writing Skills

Operational Mindset

Experience Marketing to Engineering Buyers

Hard Skills

Messaging Development

Content Creation

Campaign Management

Market Positioning

Data Analysis

Technical Writing

API Documentation Understanding

Competitive Analysis

Customer Proof Development

Pipeline Tracking

Soft Skills

Resourcefulness

Self‑Sufficiency

Taste in Design

Communication Skills

Collaboration

Certifications & Qualifications

MBA Preferred

Industry Keywords

Dev Tools

Infrastructure

AI

Early-Stage Startups

Engineering Buyers

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