Senior Strategist

Job Description
The Senior Strategist provides important strategic leadership and guidance. This individual will be expected to perform planning functions on complicated and challenging projects. The Senior Strategist must gain an intimate understanding of the client, their competitors and key industry trends. They must also effectively communicate their findings to creative and technical members of their teams.

Agency
Critical Mass

Job Function
Strategy and Planning

Job Subfunction
Account Planning and Brand Planning

Responsibilities

Ensure through collaboration with team members and other Planners that core processes and deliverables are effective in delivering strategic guidance

Work with clients to identify business problems and challenges

Conduct content and website audits

Collaborate closely with UX, Design, Content, and Project Delivery teams, and creative to communicate audit findings, give strategic direction, and oversee a junior on creating page tables

Synthesizing research findings into actionable recommendations

Define and document requirements through business analysis, qualitative consumer research, and web analytics

Recommend, plan, coordinate and/or execute pertinent research and analysis activities

Research and Analysis Activities

Sector, industry and competitive analyses

Competitive benchmarking studies

Qualitative consumer research (e.g., usability testing, focus groups, field study)

Requirements gathering sessions and stakeholder interviews

Lead stakeholder interviews and discovery activities

Provide insight and perspective on the client’s strategic direction

Collaborate with the team on overall strategy development

Develop user journeys and experience frameworks

Define measurement strategies to support ongoing strategy development and site or program optimization

Provide thought leadership to colleagues and projects in a range of subjects that may include requirements gathering, consumer research and insight, site measurement, marketing, and strategic planning

Requirements

Post‑secondary degree in Business, Marketing, Economics, Computer Science, Human‑Computer Interaction, or related subjects preferred

5+ years of related experience in account or brand planning, business analysis, qualitative research, quantitative research, web analytics, metric analysis, and information architecture

4 years of agency/consulting and Internet‑related business experience desired

Experience developing proposals and presentations for clients

Demonstrated ability to communicate complex subject matter verbally or in written form

Demonstrated ability in marketing research and sciences to establish and analyze complex research studies

Teamwork and collaboration‑oriented

Detail and results oriented

Flexible and able to multi‑task

Commitment to learning

Salary: Chicago $75,000 – $100,000

Office Presence Policy
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies, as well as Omnicom’s corporate group, already require five days of in‑office attendance.

Equal Employment Opportunity Statement
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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