Digital Marketing Manager (Hybrid)

Digital Marketing Manager
Full-Time | Reports to President | Phoenix, AZ (Hybrid/Remote Eligible)

Role Overview
FT (Fasturtle) is a 25-year-old full-service digital marketing agency headquartered in Phoenix, AZ. We deliver real leads and measurable growth for SMBs in home services, contractors, HVAC, landscaping, garage/closet design, and medical verticals.

The Digital Marketing Manager is a player‑coach who leads from the middle of the operation. You are not executing campaigns — you are ensuring the people who execute them have clear direction, the right tools, and no excuse for underperformance. You own the standard. You own Go High Level. You own the team’s use of AI. And when the CEO needs a read on what’s working across SEO, Google Ads, and Meta, you’re the one delivering it with clarity and confidence.

This role reports directly to the President and works in close coordination with the SEO Specialist, Paid Media Manager, Account Managers, Web Designer, and Project Manager.

Role at a Glance

Title: Digital Marketing Manager

Reports To: President

Direct Coordination: SEO Specialist, Paid Media Manager, Account Managers, Web Designer, Project Manager

Employment Type: Full-Time

Location: Phoenix, AZ (Hybrid / Remote Eligible)

Compensation: Competitive — Based on Experience

Start Date: ASAP

Core Responsibilities
SEO Direction & Oversight:

Review active SEO campaigns across client accounts on a structured weekly cadence

Provide the SEO Specialist with clear, prioritized direction — what to fix, what to test, what to escalat

Hold the team accountable to deadlines, deliverable quality, and campaign benchmarks

Interpret performance data (rankings, organic traffic, conversions) and translate it into strategy adjustments

Stay current on Google algorithm updates, AI Overviews, and GEO/AEO developments — flag implications to the team before they become problems

Serve as the escalation point when SEO issues require strategic or client‑level decisions

Paid Advertising Direction & Oversight:

Conduct regular performance reviews of Google Ads and Meta campaigns across client accounts

Deliver specific, actionable feedback to the Paid Media Manager — not general observations, but clear instructions

Hold campaigns to FTC benchmarks: 10% Google Ads conversion rate vs. the 3.75% national average

Identify budget inefficiencies, audience gaps, and copy weaknesses before the client does

Synthesize paid performance data into concise summaries for CEO‑level reporting

Escalate strategic decisions — budget shifts, account restructures, platform changes — to the CEO with a recommendation, not just a problem

Go High Level (GHL) — Platform Ownership:

Administer FT’s GHL environment: pipelines, automations, workflows, sub‑accounts, and integrations

Build, maintain, and optimize lead capture funnels, follow‑up sequences, and CRM structures for client and internal use

Train team members on GHL capabilities and document all active workflows and SOPs

Proactively identify automation opportunities that reduce manual work for the team

Troubleshoot platform issues quickly and implement updates before they disrupt operations

This is a non‑negotiable ownership area — GHL must always be running, documented, and improving

Email Marketing Management:

Manage the creation and delivery of monthly client newsletters and promotional email campaigns

Write or direct email copy in FT’s voice: direct, results‑focused, no fluff

Own list segmentation, scheduling, and send execution within GHL

Track and report on open rates, CTR, and conversions; make data‑driven adjustments each cycle

Maintain email deliverability, list health, and domain reputation proactively

AI Tools & Claude — Efficiency Leadership:

Serve as the team’s primary resource for Claude (Anthropic) and AI workflow integration

Build and maintain a shared prompt library and AI workflow templates the full team can use

Identify where AI can eliminate repetitive work in reporting, content, research, QA, and client communications

Evaluate new AI tools; bring recommendations to the CEO with a clear time‑savings or quality rationale

Drive adoption across the team — this is not just about your own efficiency

Reporting & Visibility:

Maintain a consistent reporting cadence that gives the leadership visibility across SEO, paid, email, and GHL operations

Surface issues, performance outliers, and team blockers proactively — before they become client problems

Bring the President decisions, not just data: “here’s what’s happening, here’s what I recommend”

Document and maintain SOPs for all key workflows to protect consistency as the team scales

Required Qualifications

4+ years of digital marketing experience, agency environment strongly preferred

Expert‑level Go High Level (GHL) operator — automations, funnels, pipelines, CRM, sub‑accounts. Non‑negotiable.

Proven track record of managing or directing SEO and paid media (Google Ads + Meta) — you understand the levers and can coach others on them

Experience managing or leading a small team or function — you know how to give direction, not just receive it

Demonstrated experience with email marketing: strategy, copy direction, segmentation, and performance reporting

Active, proficient user of Claude or comparable AI tools — you use AI to work faster and smarter, not as a novelty

Strong communicator — written and verbal. You can brief a specialist, summarize performance for a President, and write copy that doesn’t need a rewrite.

Self‑directed and outcome‑oriented — you own your area without waiting to be managed

Preferred Qualifications

GHL certification or documented advanced platform training

Hands‑on experience running Google Ads and/or Meta campaigns (not just reviewing them)

Familiarity with GA4, Google Search Console, and Meta Ads Manager

Experience in home services, HVAC, contractors, landscaping, garage/closet, or medical verticals

Familiarity with CallRail or similar call tracking platforms

Exposure to Apollo.io, Smartlead, or other outbound/prospecting tools

Microsoft 365 proficiency (Outlook, Teams, SharePoint)

What Success Looks Like

Have complete command of FT’s GHL environment with all workflows documented and gaps identified

Established a weekly review cadence with the SEO Specialist and Paid Media Manager — clear direction, clear accountability

Delivered at least two email campaigns from brief to send with performance reported back to the President

Introduced at least one Claude‑powered team workflow that measurably saves time

Built a reporting structure so the President always knows where things stand without asking

Earned the trust of the delivery team as a resource who makes their work clearer, not harder

Values Fit — BE G.I.A.N.T.
FT operates by the G.I.A.N.T. values framework. Every team member is expected to embody:

Growth: You stay ahead of the platforms so the team doesn’t fall behind. GHL updates, algorithm shifts, new AI capabilities — you see them coming.

Integrity: You tell the President and the team the truth, especially when the data is uncomfortable. No spin.

Accountability: You own your area. If SEO is drifting, paid is underperforming, or GHL is broken, you’re already working on it.

Next Level: Good enough isn’t the standard. You push the team and the work to be better every cycle.

Teamwork: You make the specialists around you more effective. Your job is to multiply their output, not compete with it.

Compensation
Competitive salary and bonus structure.

Benefits
(All benefits and accruals are not effective until successful completion of 60‑day probationary period with the exception of Healthcare items, which will become effective within 60 days):

80+ hours of paid time off accrued annually during initial year (+ eligibility to earn additional PTO through various organizational contests & awards).

Group health insurance

Dental and Vision insurance

Annual Paid Holiday Break (12/25 – 1/2) in addition to PTO (Following successful probationary period).

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