Marketing & Content Executive

About Us Somak Luxury Travel is a specialist tour operator focused on curated, long‑haul experiences across Africa, the Indian Ocean and other complex, high‑value destinations. We pride ourselves on product knowledge, commercial discipline and delivering exceptional client experiences.The Role We are now seeking a commercially aware, highly articulate Marketing & Content Executive to join our team. This is not a generic marketing role. We are looking for a strong writer first and foremost—someone who understands that words sell, positioning matters, and clarity drives conversions.You will sit at the intersection of marketing, commercial and product development. The role requires creativity, precision and accountability. You must be equally comfortable drafting a compelling blog post, refining a client‑facing email, analysing pricing logic, researching a new destination, or coordinating imagery for website production.Key Responsibilities Content & Copywriting Write high‑quality, SEO‑optimised blogs for luxury long‑haul destinationsDraft and refine client‑facing marketing emailsPrepare e‑newsletters and campaign contentEdit and enhance existing website copyEnsure all written content reflects our tone of voice: knowledgeable, confident and premiumCommercial & Pricing Awareness Understand product pricing structures and marginsWork closely with commercial and reservations teams to ensure messaging aligns with profitabilityTranslate complex pricing concepts into clear, persuasive marketing copySocial Media & Campaign Development Develop creative marketing ideas for social media campaignsProduce structured content calendarsDraft engaging social captions aligned with brand positioningAnalyse performance metrics and refine messaging accordinglyWebsite & Visual Coordination Source and curate high‑quality imagery and video assetsLiaise with suppliers and DMC partners for media materialsCoordinate content for new destination launchesAssist with website updates and new landing pagesResearch & Product Launch Support Research new destinations, hotels and experiencesIdentify trends and competitor positioningPrepare structured research briefs and summariesSupport new product launches with marketing collateralThe Ideal Candidate You Are An exceptional writer with excellent command of EnglishCommercially aware—you understand pricing, margins and positioningStructured, task‑driven and deadline‑focusedNaturally curious and proactive in researchCreative but disciplinedDetail‑oriented with strong proofreading skillsComfortable working across departmentsExperience & Skills 2–5 years' experience in marketing, content or communicationsStrong copywriting portfolio (blogs, email campaigns, website copy)Experience writing SEO‑friendly contentBasic understanding of digital marketing metrics (CTR, conversion, engagement)Experience in luxury travel, hospitality or a high‑value product environment preferredProficient in Microsoft Office and content management systemsFamiliarity with Canva, basic video editing tools or similar platforms desirableWhat This Role Is Not It is not purely social media.It is not purely admin.It is not a junior “post and hope” marketing position.This is a commercially aligned marketing role where writing quality and strategic thinking are paramount.#J-18808-Ljbffr