Senior Manager of Product Marketing

Responsibilities

Own and drive critical product bets: Lead end-to-end product marketing for key initiatives across the Rent experience, from early concept through launch and post-launch optimization. Define success, drive alignment, and ensure measurable business impact

Define positioning and product narrative: Develop clear, differentiated positioning grounded in customer insight. Build narratives that scale across in-product experiences, lifecycle communications, and external channels, ensuring consistency and clarity at every touchpoint

Shape the in-product experience: Partner deeply with Product and Design to influence onboarding, education, and decision-making moments. Ensure the product experience itself communicates value clearly and drives correct usage

Lead GTM strategy and execution: Set the GTM strategy for launches and product changes, including channel selection, messaging systems, rollout planning, and performance measurement. Drive execution across cross-functional teams and ensure high-quality delivery under evolving constraints

Drive growth through messaging and experimentation: Continuously test and optimize messaging, UX, and lifecycle moments to improve activation, engagement, retention, and monetization. Use data and experimentation to refine strategy and unlock incremental impact

Influence cross-functional strategy and alignment: Partner with Product, Design, Growth, Risk, Legal, and CS to align on priorities, navigate tradeoffs, and drive decisions. Act as a connective layer across teams to reduce friction and accelerate execution

Build scalable PMM systems: Develop and maintain foundational frameworks including positioning, pricing narratives, messaging hierarchies, and enablement materials that raise the quality and consistency of how Flex communicates

Qualifications

Strong cross-functional influence: Ability to partner with and influence Product, Design, Analytics, and Legal to drive alignment and shape outcomes, not just execute against them

Ability to translate complexity into clarity: Skilled at turning complex systems, especially financial concepts, into simple, intuitive messaging and experiences that build trust

Proven business impact through GTM ownership: Track record of leading end-to-end product marketing for complex launches or product areas, with measurable impact on adoption, retention, conversion, or revenue

Strategic and analytical rigor: Comfort using data to inform decisions and evaluate performance, paired with strong judgment in ambiguous or fast-moving environments

High ownership and bias for action: Comfort operating autonomously in a lean environment, balancing strategic thinking with hands-on execution

7-9 years of experience in product marketing, with a focus on high‑growth consumer or fintech environments

Benefits

Medical, Dental & Vision: Your healthcare will be available from Day 1— giving you immediate peace of mind — with best in class coverage and options.

Parental Leave: Step away with paid time off to focus on family and life’s newest chapter.

NYC HQ: Collaborate in our lively New York headquarters, with new office space on the way!

401(k) Retirement Savings: Plan ahead with our 401(k) program to grow your future. And starting early 2026, employees will be eligible for a company match!

Flex Giving: Flex Giving empowers employees to support local nonprofits advancing housing stability in the communities we call home.

Employee Assistance Fund: Confidential financial support to teammates facing unexpected hardships or emergencies.

Hybrid Work Policy: Work flexibly from home, with in-person collaboration and events that matter.

Unlimited PTO + Holidays: Take the time you need— whether that’s a vacation, recharge, or simply a long weekend

Free Flex Subscription: As a Flex employee, you’ll have full access to our services without charge.

GrubHub Credit: Enjoy meal credits while in the office, so you’re fueled for the workday ahead.

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