Senior Manager of Product Marketing

This is a temporary position for 6 months
Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs
Operate in a highly cross-functional role, partnering closely with Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to scale the offering
Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention
Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s)
Develop differentiated product/feature positioning and messaging informed by customer insights, market trends, and competitive analysis
Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape
Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts
Lead complex workstreams and/or product segments with minimal oversight
Own end-to-end work across multiple categories and product lines
Benefits Generous PTO: Take the time you need, when you need it - including generous parental leave
Full healthcare: High-coverage medical, dental & vision coverage for individuals and families
Retirement planning: Take advantage of our 401(k) plan including contribution matching
Work from anywhere: We are a remote-first company, so you can work from anywhere you like in the uS
Robust compensation: We offer competitive salary bands and stock options
Employee discount: Employees can take advantage of product discounts
Utility stipend: A extra $75 each month to cover extra cell phone, internet, or data usage
Spending accounts: Options for additional HSA and FSA plans to help toward healthcare costs
Experience using insights and strategic thinking to influence stakeholders and the product roadmapProven track record of leading cross-functional teamsConsumer product marketing experience is a strong plusAbility to drive experimentation focused on conversion and engagementAnalytical thinker with experience in data-driven marketingTeam player who is accountable, proactive, and solution-orientedExperience communicating the benefits of various marketing strategies to business audiences of all levels, including C-suiteBachelor’s Degree in Business, Marketing, Communications, Psychology, or related field, or equivalent work experience. An MBA or a Master’s in marketing/communications is a plusStrong storyteller with the ability to develop campaigns that get customers’ attention and build product brands people love7+ years of experience in marketing; 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing, or integrated marketing strategy)Experience driving complex projects in a fast-paced environment

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