Senior Manager of Product Marketing

The Senior Product Marketing Manager will own product marketing strategy and commercialization for a group of adMarketplace products and solutions. This person will determine how those offerings are positioned, packaged, launched, and scaled across priority audiences and markets

The Senior Product Marketing Manager will establish the strategy, standards, and cross-functional accountability required to bring products to market effectively. They will translate product capabilities, customer needs, competitive dynamics, market signals, and commercial priorities into differentiated positioning and actionable go-to-market strategies that drive adoption, revenue, and market clarity

Own product marketing strategy for an assigned group of products, solutions, and strategic initiatives

Define the target audience, customer problem, market opportunity, value proposition, competitive differentiation, commercial narrative, and route to market for each offering

Establish clear success measures for launches and GTM programs, including adoption, revenue influence, sales readiness, customer engagement, and market response

Identify opportunities to improve product strategy, audience strategy, and commercial activation based on customer and market needs

Ensure products are not only launched, but understood, adopted, sold effectively, and positioned to achieve their commercial potential

Build repeatable templates, standards, intake processes, launch frameworks, messaging systems, governance mechanisms, and operating rhythms that improve Product Marketing consistency and scale

Develop and maintain differentiated positioning, messaging, value propositions, proof points, and claims for priority products and audiences

Build audience-specific narratives for advertisers, agencies, publishers, and internal commercial teams

Own the competitive positioning for assigned product areas, including competitor analysis, differentiation, objection handling, and strategic response recommendations

Translate product capabilities, performance data, customer evidence, market trends, and competitive intelligence into clear recommendations for Product, Sales, and company leadership

Partner with Insights and Measurement to identify benchmarks, proof points, case studies, and evidence that substantiate market-facing claims

Lead cross-functional GTM planning for new products, major features, strategic initiatives, and changes to existing offerings

Define launch objectives, audience strategy, positioning, commercial implications, readiness requirements, dependencies, risks, and measurement plans

Establish clear roles, decision points, timelines, and accountability across Product, Sales, Marketing, Advertiser Success, Publisher Supply, Campaign Management, Strategy, Insights, Analytics, and Measurement

Assess launch readiness and recommend whether, when, and how products should be introduced to the market

Monitor launch performance and market response, identify barriers to adoption, and lead corrective actions when outcomes do not meet expectations

Maintain structured feedback loops across customer conversations, sales activity, competitive developments, product performance, launch results, and internal stakeholders

Synthesize fragmented market signals into clear implications for product strategy, roadmap prioritization, positioning, and commercialization

Represent customer, market, and commercial considerations in product planning and strategic decision-making

Challenge assumptions and surface risks when product capabilities, customer expectations, positioning, and commercial plans are not aligned

Provide leadership with clear recommendations, tradeoffs, and points of view rather than simply summarizing stakeholder input

Benefits

Medical/Dental/Vision/FSA

Wellness Programs & Social Events

Life/Disability Insurance

Matching 401k

Employee Referral Bonus Program

Discounted Gym Membership

Tax-Free Commuter Benefits

The ideal candidate is a technical, strategic and commercially oriented product marketer who can simplify complex products, influence product and business decisions, and align senior stakeholders in a fast-evolving category3 to 5+ years of product marketing experience, ideally in a B2B, advertising, media, marketplace, SaaS, or technology environmentAnalytical judgment, including the ability to use data, customer feedback, competitive intelligence, and market signals to shape recommendationsDemonstrated ownership of product positioning, go-to-market strategy, commercialization, and launch outcomesAbility to operate in ambiguity, impose structure, and move work forward across multiple stakeholdersStrong commercial orientation, with the ability to connect product capabilities to customer needs, competitive differentiation, adoption, and revenue opportunitiesExperience leading cross-functional product launches and managing complex workstreams, dependencies, decisions, timelines, and stakeholdersStrong project management skills, with the ability to manage launches, workstreams, timelines, inputs, feedback, and approvalsExperience building differentiated positioning, messaging frameworks, value propositions, competitive narratives, and market-facing claimsStrong written communication skills, with the ability to create crisp, executive-ready, customer-ready, and sales-ready materialsExperience building repeatable GTM templates, launch frameworks, messaging systems, or enablement standardsStrong judgment on what needs to be standardized, what needs to be customized, and what needs to be simplified for scaleComfort working in a fast-moving environment where products, narratives, and commercial priorities are evolvingExperience creating sales enablement for complex or emerging products where the category, value proposition, or customer buying motion is still being definedDirect experience in search advertising, retail media, commerce media, AI, search experiences, publisher monetization, or performance mediaExperience supporting advertiser-facing GTM, including messaging for advertisers, agencies, sales teams, customer success teams, or account management teams

#J-18808-Ljbffr