Digital Experience Strategist

Seeking a Digital Experience Strategist to join the Web Experience team in a remote, full-time role, responsible for shaping the B2B website's architecture, personalization strategies, and performance measurement to enhance the digital journey for enterprise buyers.
Key responsibilities

Define and maintain the experience architecture of the B2B marketing website, including site structure and navigation logic
Design audience segmentation frameworks and dynamic content rules to create personalized user journeys
Establish KPIs for experience quality and personalization effectiveness, translating analytics into actionable strategies

Required qualifications

5+ years of experience in digital experience strategy, UX strategy, or B2B web/demand generation roles
Demonstrated experience in information architecture or site experience strategy at scale
Hands-on experience with personalization or testing platforms (e.g., Adobe Target, Optimizely)
Strong understanding of B2B buyer journeys and multi-stakeholder purchase dynamics
Ability to communicate complex logic rules and content conditions to technical and non-technical audiences