FESCO B2B National Sales Manager – Corporate Gift Programs (General Merchandise/

Key Responsibilities

Develop and execute a strategic sales plan focused on corporate gifting and promotional markets.

Identify and acquire new B2B customers, including:

Corporate gift program managers

Promotional products distributors

Incentive and recognition companies

Fortune 1000 procurement teams

Marketing agencies

Employee engagement providers

Loyalty and rewards companies

Build and maintain relationships with purchasing managers, HR departments, marketing executives, and sourcing professionals.

Present product lines through virtual meetings, in-person presentations, and trade shows.

Manage the complete sales cycle from prospecting through order fulfillment and post-sale account management.

Collaborate with marketing to develop customized corporate gift solutions and seasonal promotional programs.

Prepare quotations, negotiate pricing, and close profitable business while maintaining company margin objectives.

Monitor industry trends, competitor offerings, and emerging corporate gifting opportunities.

Represent the company at industry trade shows, promotional products expos, and corporate gifting events.

Required Qualifications

Bachelor's degree in Business, Marketing, or related field (preferred).

5+ years of successful B2B sales and existing relationships within the promotional products, corporate gifting, or incentive marketplace is required.

Demonstrated ability to develop new business and consistently exceed sales quotas.

Strong presentation, negotiation, and closing skills.

Willingness to travel for customer meetings and trade shows.

Experience with holiday gifting programs and large-volume seasonal orders.

Knowledge of private labeling, custom packaging, and branded promotional products.

Experience managing enterprise or national accounts.

Familiarity with sourcing, logistics, and inventory planning.

Core Competencies

Business development

Consultative selling

Relationship management

Strategic account management

Prospecting and lead generation

Contract negotiation

Forecasting and pipeline management

Customer-focused problem solving

Communication and presentation skills

Time and territory management

Performance Metrics

Annual sales revenue

Gross margin performance

New account acquisition

Customer retention and growth

Average order value

Sales pipeline development

Forecast accuracy

Customer satisfaction scores

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