Paid Media Specialist

Full-time / Part-time / Contract · Tampa, FL (in-office or flexible)
Own paid across Meta, Google, YouTube, and LinkedIn, from build to optimization to reporting.
Surroundings Group is the creative partner behind the world's premium brands: marine, real estate, private aviation, hospitality, and the categories around them. We’re also the team behind Nautical Network, the largest multi-platform editorial ecosystem in premium marine, reaching 180M+ viewers a year. Together they form a vertically fluent ecosystem built to scale brands in high-trust categories.
You own the paid media channel across assigned accounts and internal brands: campaign setup, platform execution, optimization, performance reporting, and ongoing recommendations. The job is turning paid media into a true growth lever through strong strategy and hands‑on platform management.
— Building, launching, and managing campaigns across Meta, Google, YouTube, LinkedIn, and other relevant platforms
— Targeting, audience strategy, budget allocation, retargeting, and conversion setup
— Live optimization: budget pacing, audience refinement, creative rotation, and bid strategy
— Testing across messaging, formats, placements, audiences, and objectives
— Tracking CTR, CPC, CPL, ROAS, conversions, and lead quality per campaign
— Clear reporting with actionable calls on what to scale, refine, or rework
— Proven hands‑on management of paid campaigns with real budgets
— Fluency in the Meta and Google ad platforms; LinkedIn and YouTube a plus
— Performance thinking blended with strong creative instincts
— The discipline to own a channel end to end, from launch through reporting
Surroundings Group LLC and its subsidiaries is an equal opportunity employer. We provide equal employment opportunities to all team members and applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part‑time or fixed‑term employment, age, or any other legally protected class.

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