Customer Marketing Manager, HCP

Why Genentech
We’re passionate about delivering on our promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity, and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About This Marketing Role The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers—accountable to inform positioning using an insight‑driven marketing strategy, deliver simple, compelling customer‑led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). This Customer Marketer is integral to successfully delivering the Marketing Vision and is primarily focused on HCP launch strategy and execution for our breast cancer product launch plan to deliver on our Solid Tumor vision.
Key Job Responsibilities Support tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights—including customer journeys, personas, market/competitor insights, and other data—to collaborate closely with the Sr. Customer Marketers.
Self‑author derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporating post‑PRC edits and adjustments.
Support customer marketing strategies and activities, including but not limited to monitoring timelines, content planning calendars, and content handoffs.
Engage with media agencies, monitor go‑lives/trafficking, and participate in customer‑specific tactical planning.
Perform a wide range of tactical activities to support seamless, well‑integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels.
Partner with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull‑through of compliant and effective promotional tactics.
Measure, refine, and adjust campaign elements to optimize performance based on real‑time data and brand objectives.
Support cross‑marketing, cross‑functional, and field alignment for optimal deployment of content and campaigns.
Contribute to initiatives that have broader organizational impact across the Marketing Function and advancing progress toward our CMG outcomes.
Establish own work priorities and timelines, exercising judgment in selecting methods for approaching new projects.
Pursue continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics.
Minimum Candidate Qualifications & Experience Bachelor’s degree.
One year of marketing experience or an MBA.
Four years minimum work experience, with at least two years of commercial experience (e.g., market access, marketing, sales, or customer insights).
Additional Desired Candidate Qualifications & Experience Marketing experience in relevant industries.
Experience executing marketing tactics that have strengthened market positioning and driven high‑value customer and business outcomes.
Location This position is based in South San Francisco, CA and offers a hybrid schedule working three days per week on campus. Relocation assistance is not available for this posting.
Compensation The expected salary range for this position based on the primary location of South San Francisco, CA is $128,700 – $238,900 USD annually. Actual pay will be determined based on experience, qualifications, geographic location, and other job‑related factors permitted by law. A discretionary annual bonus may be available based on individual and company performance.
Benefits and Equal Opportunity Statement Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to discrimination on the basis of protected veteran status, individuals with disabilities, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.

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