Content & Digital Marketing Manager

Key Responsibilities
Content Strategy & Creation

Develop and manage an annual content strategy and editorial calendar aligned with business goals and seasonal marketing initiatives.

Create compelling blogs, project stories, case studies, email campaigns, landing pages, downloadable resources, and social media content.

Interview homeowners, designers, and project teams to transform remodeling projects into engaging stories.

Ensure all content reflects Sun Design's brand voice, mission, and values.

Digital Marketing

Plan and execute digital marketing campaigns that support lead generation and brand awareness.

Manage Sun Design's social media strategy, including content planning, scheduling, publishing, and performance tracking.

Optimize written content using SEO/AIO best practices to improve organic visibility.

Develop email marketing campaigns and automated nurture content through HubSpot.

Monitor digital marketing performance and recommend improvements based on analytics.

Collaborate with internal teams to promote seminars, home tours, client events, and company initiatives.

Photography, Video & Asset Management

Coordinate professional photography and videography for completed remodeling projects.

Organize and maintain Sun Design's digital asset library.

Select and manage photography and video assets for use across digital and print marketing.

Work with designers, photographers, and videographers to produce visually compelling marketing materials.

Brand Management & Storytelling

Maintain consistency across all marketing channels and customer touchpoints.

Highlight Sun Design's unique culture, employee ownership, community involvement, and client experience through engaging storytelling.

Support public relations opportunities, award submissions, and thought leadership content.

Marketing Analytics

Monitor website, email, social media, and campaign performance.

Analyze marketing metrics and provide recommendations to improve engagement and lead generation.

Track content performance to identify opportunities for optimization.

Cross-Functional Collaboration

Partner with Sales, Design, Leadership, and Business Development to identify content opportunities.

Support lead-generation initiatives through strategic messaging and campaign development.

Coordinate marketing communications for company events and community engagement activities.

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field.

4+ years of experience in content marketing, digital marketing, or integrated marketing.

Exceptional writing, editing, and proofreading skills.

Strong understanding of SEO/AIO, content strategy, and digital marketing best practices.

Experience managing social media platforms and content calendars.

Experience with HubSpot or similar CRM/email marketing platform.

Experience with WordPress content management systems.

Familiarity with Google Analytics and marketing performance reporting.

Strong project management and organizational skills.

Photography or video production experience is a plus.

Experience in residential remodeling, architecture, construction, interior design, or luxury home services is preferred.

Success in This Role

Produce content that consistently generates qualified leads.

Grow Sun Design's digital presence through engaging storytelling.

Increase website traffic through valuable SEO/AIO-focused content.

Execute email and social campaigns that strengthen relationships with prospective and past clients.

Keep marketing projects organized and on schedule.

Collaborate effectively across departments while bringing new ideas to the table.

Key Traits

Strategic thinker with strong creative instincts.

Exceptional storyteller and writer.

Organized and deadline-oriented.

Curious, collaborative, and proactive.

Comfortable managing multiple projects simultaneously.

Data-informed while remaining creatively driven.

Passionate about creating exceptional customer experiences.

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