Marketing Strategist

Location:

Work from home (Pennsylvania)
Shift:

Days (United States of America)
Scheduled Weekly Hours:

40
Worker Type:

Regular
Exemption Status:

Exempt
Job Summary

Responsible for developing and leading the implementation of marketing, communications and/or digital engagement plans and projects for internal stakeholders, business lines, and functional departments to advance Geisinger’s strategic priorities and business objectives.
Responsibilities

Plan, research, and analyze data to develop comprehensive internal marketing/communications/digital engagement strategies.
Interpret analysis to understand and respond to industry and market trends relevant to internal clients.
Assemble and manage matrixed, cross‑functional teams of marketing, communications, and digital engagement experts to execute plans.
Partner with internal clients to develop proactive strategies, plans, and initiatives that achieve organizational priorities.
Integrate understanding of enterprise, business‑unit, departmental, and regional objectives into strategy development.
Identify, evaluate, and recommend audience, market, product, program, or service opportunities based on unmet needs and translate those into value‑added strategies.
Deploy and evaluate mandatory metrics such as leads, conversions for new patients or members, cost per lead, revenue generated, awareness metrics, media hits, social‑media engagement, employee engagement data, and self‑reports.
Serve as trusted advisor, manage client expectations through transparent communication and collaboration.
Present recommendations, status reports, and metrics to internal clients and leadership.
Collaborate with dedicated project managers to implement plans and monitor progress.
Report mandatory process and outcome metrics for assigned projects.
Qualifications

Education:

Mandatory Bachelor’s Degree (mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mand mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory Mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mand mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory 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