Social Media & Campaign Management Specialist

At True Brands, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust, and respect. True Brands™ is a fast-growing creativity-driven company specializing in designing and distributing high-end beverage and lifestyle products. We’ve become a major contender in the growing beverage accessories, gift, and consumables marketplace, with over 25,000 customers worldwide. Our team consists of intelligent, creative, and driven individuals who love working together. Check out our website (www.truebrands.com) to learn more about our family of brands.

We are seeking a Social Media & Campaign Management Specialist to support our ecommerce and marketing teams in bringing our family of brands to life across social media, email, and digital campaigns. In this role, you will help visually represent our portfolio of brands across channels including Instagram, Facebook, email, TikTok and TikTok Shop, while supporting promotional campaigns, creator partnerships, and brand storytelling.

This role reports to our marketing and ecommerce leadership and works closely with our Creative and Brand teams. The ideal candidate is a creative self-starter who understands how content, ecommerce, and brand storytelling work together. They are comfortable jumping into a TikTok trend, organizing a campaign calendar, helping select products for an email, and working with designers to bring a visual concept to life. They are detail-oriented, collaborative, and excited to help grow multiple consumer brands across social and digital channels.

This is a hybrid role based out of our office in Seattle’s Fremont neighborhood, with in‑office work Tuesday through Thursday.

Daily Responsibilities

Assist in planning, creating, scheduling, and publishing social media content across platforms including Instagram, TikTok, Facebook, and other relevant channels

Support day‑to‑day content creation, including short‑form video, product‑focused posts, lifestyle content, reels, TikToks, and campaign assets

Participate in content filming, including TikTok Lives, product demos, behind‑the‑scenes content, and campaign shoots

Engage with our online community by responding to comments, messages, and brand mentions in a timely, brand‑appropriate voice

Track social media performance and help identify opportunities to grow engagement, reach, and audience size

Research trends, hashtags, platform updates, and social best practices to keep content fresh, relevant, and competitive

Monitor competitor activity and identify creative opportunities across social and digital channels

Manage and monitor TikTok Shop content opportunities, product features, creator activity, and campaign performance

Research and identify social media creators for potential collaborations across our family of brands

Assist with creator outreach, product seeding, campaign tracking, and follow‑up communication

Support affiliate and creator campaign organization, including product recommendations, campaign briefs, and performance reporting

Work with marketing and ecommerce leadership to support email campaign planning, promotional calendars, and campaign execution

Help determine product selection for email campaigns based on seasonality, brand priorities, inventory, promotions, and ecommerce goals

Partner with the creative team to establish campaign visuals, product stories, lifestyle direction, and supporting assets

Assist with coordinating campaign details, including deadlines, featured products, promotional messaging, image needs, and final asset handoff

Review campaign performance and provide recommendations for future social and email initiatives

Qualifications

1–3 years of experience in social media, digital marketing, ecommerce marketing, content creation, or campaign coordination

Strong understanding of Instagram, TikTok, LinkedIn, and emerging social platforms

Experience creating short‑form video content, filming product content, or supporting social‑first creative

Interest in ecommerce, lifestyle brands, home entertaining, barware, drinkware, gifting, or consumer products

Strong writing skills with the ability to adapt tone by brand and platform

Highly organized with the ability to manage multiple campaigns, deadlines, and priorities at once

Comfortable working cross‑functionally with marketing, ecommerce, creative, and brand teams

Experience with TikTok Shop, creator partnerships, affiliate programs, or email marketing platforms is a plus

Basic understanding of social analytics and campaign reporting

Familiarity with Canva, Adobe Creative Suite, CapCut, Later, Dash Hudson, Klaviyo, Shopify, or similar tools is a plus

Compensation

Hourly: $28 to $36 per hour

Up to 40% employee discount

Health, Dental, Vision, and Life Insurance, 401k with employer match

Large supplemental insurance offerings such as accidental policies and discounted pet insurance plans

FSA General Purpose Healthcare and Dependent care

Paid training

Growth and development opportunities

Excellent work/life balance

Accrue 15+ days of PTO per year

9 Paid Holidays per year

E‑Verify

True Brands participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. If E‑Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E‑Verify once you have accepted a job offer and completed the Form I‑9.

To learn more about your rights and responsibilities please visit: E‑Verify: Employee Rights & Responsibilities

EEOC
True Brands is an equal opportunity employer and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, or any other legally protected status. We are committed to providing a diverse and inclusive workplace where all employees are respected and given equal opportunities to succeed. We believe that our differences enrich our company culture, promote innovation, and enable us to better serve our customers. True Brands is dedicated to creating an environment free from harassment, intimidation, and retaliation and we expect all employees to treat each other with respect and professionalism.

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