Regional Director of Sales & Marketing

Job Description
Experience in a healthcare setting is required. This position requires relocation. This is a sales position.

The Regional Director of Marketing will have primary responsibility for driving revenues in the western and central region of the company. The Regional Director of Marketing must be a road warrior who is capable of managing and leading a sales organization, motivating and training salespeople, analyzing performance results and recommending changes based on the data, and serving as a hands‑on manager with a relentless dedication to delivering results, follow‑through and accountability.

Responsibilities

Drive census

Oversee and review the sales and marketing quarterly planning process

Manage facility level sales performance in conjunction with the facility team

Ensure compliance with marketing standards (lead generation, calls, tours, events, presentations) necessary to achieve census goals

Hire and evaluate sales people based on the requirements of the sales team, namely the generation of census

Routinely analyze and report on trends and challenges in facilities or markets and provide feedback to both regional and facility level sales performance

Train facility-level Marketing Directors to develop more highly functioning and productive salespeople; keep the organization current on best‑practice sales techniques

Travel to visit the 6–8 facilities in territory as needed

Qualifications

Bachelor’s degree (BA/BS) from a four‑year accredited college or university

Strong sales management experience with a minimum of 4 years in a multi‑site or regional sales management position in the assisted living, independent living, retirement or long‑term care industry

Must demonstrate strong analytical skills to assess sales and market performance; fluent, proactive user of Excel and other analytical tools; familiarity with lead tracking databases

Must demonstrate strong track record of results delivery, accountability and management to performance benchmarks

Additional Information

Total Package $110,000/yr

Base salary of $90,000/yr

Quarterly Bonuses

Relocation Budget

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