Social Media Specialist

Social Media Specialist

Supports the execution of Alliant's social media presence across channels by creating engaging, on-brand content that builds awareness, drives engagement, and supports business priorities. Partners with marketing, creative, product, and compliance and legal review stakeholders to bring ideas to life effectively. Hands-on content creator and channel expert who understands platform best practices, produces high-quality visual and video assets, monitors performance, and brings forward fresh ideas that keep Alliant relevant to and regularly engaging with its audiences online.
Essential Responsibilities:
Create, schedule, and publish engaging, on-brand content across social channels, including Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms.
Develop platform-native content in a range of formats, including short-form video, static posts, carousels, collages, stories, and other visual assets optimized for each channel.
Shoot and edit social-first video content, including concepting, filming, light editing, captioning, and formatting for channel-specific requirements.
Write clear, compelling social copy that reflects Alliant's voice, aligns to campaign goals, and encourages engagement.
Collaborate with creative, content, campaign, and product partners to translate business priorities into social content that is human, timely, relevant, and audience-first.
Bring forward new content ideas, social trends, and creative concepts that help Alliant show up in fresh, distinctive ways while staying brand-appropriate.
Manage day-to-day social content execution with attention to detail and accuracy in an evolving environment.
Ensure social content follows brand standards, accessibility best practices, and compliance and legal review requirements for regulated marketing content.
Monitor platform trends, algorithm changes, and audience behavior to continuously improve content quality and channel performance.
Track and report on social media performance, including engagement, reach, video performance, and other relevant KPIs; use insights to refine future content.
Support content calendars, campaign launches, and real-time social opportunities with strong judgment and quick execution.
Education & Years of Experience:
Minimum- 4 Year Bachelors Degree in Marketing, Communications, Digital Media, Digital Marketing, Journalism or related. Minimum - 4 Years of Marketing, Communications, Digital Media, Digital Marketing, Journalism or related. In Lieu of Education 6 Years Marketing, Communications, Digital Media, Digital Marketing, Journalism or related.
Compensation & Benefits: Typical hiring range: $57,500.00 to $89,500.00 Annually. Actual compensation will be determined using factors such as experience, skills & knowledge. Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match including: Annual performance bonus Work from home up to 3 days a week Paid parental leave Employee discount programs Time off including paid personal and sick days 11 paid holidays Education reimbursement *Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full-time, regular part-time, or temporary employment.