Director, Product Marketing Occasions

OverviewThe Director of Product Marketing plays a pivotal role in shaping and executing the RedBull U.S. Occasions strategy to drive business growth. This role provides strategic guidance to a team of five product marketers, as well as the Regional Brand Marketing Teams, to ensure campaigns are developed efficiently and effectively to grow relevance and consumption across RBNA’s six priority Occasions. In this role, you will guide cross-functional teams to develop and execute compelling, insight-driven Brand marketing Occasion campaigns that resonate with consumers and deliver measurable business results. From crafting campaign strategies and engaging activations to bringing integrated programs to life across channels and customer platforms, you will ensure every initiative reflects our Brand identity and delivers a cohesive, high-impact consumer experience.As a key member of the U.S. Brand Marketing Team, you will lead the development of the RBNA Occasion’s strategy, ensuring buy-in across Marketing and Sales and ultimately driving Occasions relevance, consumption, and distribution. Therefore, as the Director of Product Marketing, you will work collaboratively with Marketing, On and Off-Premise Sales, Media, Regional teams, and Field Marketing, as well as key agency partners. You will also work closely with Global Brand Marketing to champion US Occasion initiatives, share best practices and ensure global Brand standards are met.ResponsibilitiesProvide strategic guidance to a team of five product marketers and the Regional Brand Marketing Teams to ensure campaigns are developed efficiently and effectively to grow relevance and consumption across RBNA’s six priority Occasions.Guide cross-functional teams to develop and execute insight-driven Brand marketing Occasion campaigns that resonate with consumers and deliver measurable business results.Develop campaign strategies and activations and bring integrated programs to life across channels and customer platforms while reflecting Brand identity and delivering a cohesive consumer experience.Lead the RBNA Occasion’s strategy development with buy-in across Marketing and Sales, driving relevance, consumption, and distribution.Collaborate with Marketing, On and Off-Premise Sales, Media, Regional teams, and Field Marketing, as well as key agency partners; work with Global Brand Marketing to champion US Occasion initiatives and ensure global Brand standards are met.
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