Producer Communications Manager

Cattlemen's Beef Promotion & Research Board

The Cattlemen's Beef Promotion and Research Board (referred to as the “Cattlemen's Beef Board” or “CBB”), is a beef producer and importer-funded national checkoff organization that was established as part of the 1985 Farm Bill. CBB currently consists of 99 board members, representing domestic beef, dairy, and veal producers and importers of beef and beef products, as well as an office staff of eleven employees, who conduct the day-to-day operations of the Board.

CBB’s primary function is to oversee and manage the national Beef Checkoff program, which encourages sales of beef and stimulates consumers to buy more beef through promotional and research initiatives, such as consumer advertising, marketing partnerships, public relations, education, research, and new-product development. As part of the administration of the Beef Checkoff, CBB oversees the collection of a mandatory assessment fee on the sale of live domestic and imported cattle and imported beef and beef products through a coordinated effort with Qualified State Beef Councils.

Reports to: Senior Director of Producer Communications

Exempt | Hybrid (3 days/week in-office in Denver, CO; 2 days/week remote)

We’re looking for someone who understands the cattle and beef business—or is eager to learn it—and can help us tell the story of how the Beef Checkoff is working for producers and importers who invest in it.

This role supports the national Producer Communications program by helping deliver clear, consistent, and timely communication back to the people who fund the Checkoff. That includes everything from newsletters and emails to social media and day-to-day communication with State Beef Councils.

The right person is a strong communicator, highly organized, and comfortable working in a fast-moving environment where accuracy and credibility matter.

A highly productive, quality-focused content production and management professional. Independent self-starter. Consistently deliver original, accurate and curated copy in a deadline-driven environment. Strategic visionary with a great understanding of how to author and position audience-relevant content that holds the reader’s attention.

JOB REQUIREMENTS
Education and Licensure / Certifications

Bachelor’s degree in journalism, communications or similar

4-6 years of experience in communications, agriculture, or a related field

Familiarity with the cattle/beef industry or agriculture preferred

Strong writing skills, with ability to adapt to a “producer voice”

Highly organized with strong attention to detail

Comfortable managing multiple projects and deadlines

Proficient with MS Office 365 Suite (Word, Excel, PowerPoint) and curation.

Skilled in PDF creation and manipulation

Experience with digital communications (email, social, analytics tools, A.I. platforms)

Program Coordination

Coordinate timelines and deliverables across projects

Work closely with State Beef Councils and national partners

Support agency coordination and project execution

Help ensure consistency across all producer communications

General

Maintain and ensure usage of Style Guide for all CBB communications to ensure consistency

Respond to inquiries, both by phone and email

Ability to perform multiple tasks simultaneously

Identify and resolve problems in a timely manner; gather and analyze information skillfully; develop alternative solutions; work well in group problem-solving situations

Maintain a calm and objective voice and demeanor during difficult or emotional situations; respond promptly to needs; solicit feedback to improve service; respond to requests for assistance; meet deadlines and commitments reliably; use resources within the organization to maintain superb stakeholder service

Work as a trusted partner in support of the organization’s vision, services and value as a business and communication partner

Physical Functions

Up to 20% travel required

Occasionally will lift up to 40 pounds

Usual office environment

Normal vision range; continuous communications in person or by phone

JOB RESPONSBILITIES
Content & Communications

Draft and support production of The Drive newsletter (print and email)

Develop producer-focused content for email, web, and social channels

Help translate complex Checkoff topics into clear, relatable messaging

Assist with producer-facing materials, talking points, and toolkits

Support day-to-day execution of social media and email communications

Maintain content calendars and publishing schedules

Monitor engagement and flag trends or concerns

Support execution and analysis of the Producer Content Survey (PCS)

Monitor feedback from producers, State Beef Councils, and digital channels

Track emerging issues, misinformation, or sentiment trends

Provide regular summaries of insights to inform strategy

General

Understand the target audience(s) and proper voice for various content/materials

Create and collaborate with Checkoff contractors for content

Draft business correspondence to Board members answering direct inquiries or requests

Edit organizational reports and collateral

Write scripts and create presentation materials (PowerPoints) for CEO, executive-level staff, and CBB officers/members for presentations to large and small producer audiences, including national conferences and state or local meetings

Support Qualified State Beef Councils with producer communications efforts

Perform other relevant duties as assigned or required

BEHAVIORAL SKILLS
Innovative, target-oriented, productive, detailed communicator

Offer new, original and fresh ideas on a regular basis.Excellent understanding of stakeholder needs, audience and project demands. Generate creative copy with effective and positive outcomes

Proactive, efficient and effective at multi-tasking in a high-paced environment

Quality oriented and maintains high accuracy standards

Strong, dynamic communicator (written and verbal). Maintain an objective approach to management and stakeholder feedback

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