Amazon SEM Specialist

Amazon SEM Specialist
We are seeking a results-oriented Amazon SEM Specialist to execute and optimize paid, keyword-based search advertising. Reporting directly to the VP of E-commerce Marketing , this role will be responsible for implementing Amazon advertising strategies, translating strategic direction into high-performing campaigns that drive traffic, sales, and return on ad spend.

This is an excellent opportunity to work closely with the VP of E-commerce Marketing, playing a key role in executing high-impact advertising initiatives while contributing to the continued growth of our Amazon business.

Key Responsibilities

Execute the Amazon advertising strategy established by the VP of E-commerce Marketing.

Build, manage, and optimize Amazon ad campaigns with a heavy focus on non-branded Sponsored Product Ads.

Work closely with the SEO specialist to study, monitor, and build long-term organic rankings through SEM.

Monitor campaign performance and implement data-driven optimizations to improve ROAS, ACOS, TACOS, CTR, CPC, and conversion rates.

Analyze campaign data and prepare regular performance reports.

Collaborate with creative, merchandising, and e-commerce teams to ensure advertising campaigns align with broader business objectives.

Identify opportunities to improve campaign efficiency, increase visibility, and capitalize on new Amazon advertising features and marketplace trends.

Manage advertising budgets responsibly while ensuring campaigns meet established KPIs.

Stay current with Amazon marketing best practices, platform updates, and emerging advertising capabilities.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.

5+ years of hands-on experience managing Amazon Ads campaigns for consumer brands or e-commerce businesses.

Deep knowledge of Amazon Sponsored Product marketing.

Strong understanding of keyword strategy, bidding methodologies, campaign optimization, and retail media performance metrics.

Experience analyzing campaign performance using Amazon Ads reporting and related analytics tools.

Excellent analytical, organizational, and communication skills.

Ability to execute efficiently while collaborating closely with senior marketing leadership.

Salary $120,000-$130,000

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