Marketing Manager (WEBTOON)

As the Marketing Manager, you will lead the development and execution of strategic marketing initiatives that elevate WEBTOON’s brand, drive user acquisition, and boost audience engagements
Collaborating closely with internal teams and external partners, you will manage integrated marketing campaigns, optimizing performance to achieve key business goals
Reporting to the Director of Brand & Partnerships, this high-impact role is a vital part of the Brand & Audience Development team and contributes directly to our marketing flywheel through both B2C and B2B efforts
The ideal candidate brings a strong blend of strategic thinking and executional excellence, with a clear understanding of the value behind diverse partnerships, understanding of the creator economy, and a passion for driving business growth
Develop brand marketing strategies for WEBTOON across key target audiences, including readers, creators, and prospective creators, to strengthen brand awareness, consideration, and perception
Ideate, develop, and lead brand-building initiatives and marketing campaigns that elevate the WEBTOON brand, including events, advertising, and strategic partnerships with brands, content partners, creators, and talent
Own relationships and communications with external content partners, including Disney, Paramount, Blizzard, and other key partners, to drive user growth and success of our shared IPs
Collaborate cross-functionally with Growth Marketing, Content, Social, PR, Creative, Product, and external stakeholders to create cohesive brand experiences and drive measurable business outcomes
Lead brand health tracking and consumer research initiatives, proactively leveraging first-party, third-party, and market intelligence data to uncover actionable insights, monitor audience and brand trends, and inform marketing strategy and brand positioning
Develop scalable marketing frameworks, campaign playbooks, and operational processes to improve collaboration, executional excellence, and organizational efficiency
Benefits Full health benefits
Career development & Mentorship opportunities
RRSP matching
Generous parental Leave top-up
Flexible hours
Regular hackathons
Healthy snacks & drinks
Your choice of hardware
Monthly work-from-home allowance
Beautiful offices in Toronto and Halifax
Easy access to transit
Proven experience developing and executing creative campaigns in collaboration with internal creative teams and external agenciesDeep knowledge of the marketing ecosystem, including advertising, social media, experiential marketing, partnerships, influencer marketing, and content marketing5+ years of experience in entertainment marketing is requiredExperience marketing to fandom-driven audiences and a strong understanding of fan communities and fan behaviorExperience building and managing relationships with external partners; brand partnership or entertainment partnership experience is a strong plusStrong understanding of brand marketing, with proven experience developing and executing brand strategies and integrated marketing campaignsHighly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environmentExceptional project management and organizational skills, with the ability to independently lead multiple initiatives, manage budgets and timelines, and deliver results in a fast-paced, evolving environmentExcellent communication, presentation, and storytelling skillsFamiliarity with WEBTOON, digital storytelling, and the creator economy is strongly preferredProven ability to influence and lead cross-functional teams without direct authorityStrategic thinking and analytical skills, with the ability to translate consumer insights, market trends, and performance data into actionable marketing strategies

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