Creative Director, AI/Experiential

About The Role
This Creative Director leads end-to-end creative development for The Trust at The Wall Street Journal, driving work from concept through execution. The role focuses on integrating cutting‑edge AI capabilities into premium content and real‑world brand experiences, while also expanding our live content programs and events. It requires 12+ years of creative leadership experience and a proven ability to turn bold ideas into polished, high‑impact work across platforms.

Responsibilities

Own and articulate the creative vision for AI‑informed content and experiential programs from strategy through live execution.

Direct the overarching creative strategy and execution, leveraging AI tools and experiences to drive innovation, efficiency, and high‑quality design.

Anticipate issues and develop tailored solutions to solve complex creative challenges, ensuring projects are delivered on time and adhere to brand standards.

Communicate with diverse stakeholders and influence decisions by partnering with cross‑functional teams to seamlessly integrate AI technologies into the creative process.

Lead cross‑functional teams across editorial, product, design, and client services to develop innovative formats, immersive storytelling, and interactive brand moments.

Integrate AI‑assisted workflows (prompting, rapid prototyping, generative tools) into the creative process to enhance speed, insight, and originality.

Ensure all work reflects the premium standards, cultural authority, and brand integrity of WSJ.

Present concepts confidently to senior stakeholders and clients, translating complex ideas into compelling narratives.

Oversee production and experiential delivery, maintaining high craft and measurable business impact.

Qualifications

12+ years of creative direction experience across experiential, brand, or integrated marketing environments.

Demonstrated leadership of multidisciplinary teams and large‑scale experiential initiatives.

Fluency in AI‑enabled creative tools and workflows (e.g., generative content, rapid prototyping, data‑informed personalization).

Strong strategic thinking paired with exceptional storytelling and presentation skills.

Portfolio showcasing premium craft, cultural fluency, and results‑driven campaigns.

Ability to operate at both conceptual and executional levels in a fast‑paced, collaborative environment.

Benefits

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Medical, Dental and Vision Insurance Plans

Education Benefits

Paid Maternity and Paternity Leave

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at

talentresourceteam@dowjones.com . Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Compensation
Base Pay Range: $165,000 - $205,000

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