Social Media Content Creator Intern

Do you have a love for tourism and social media? Have you ever wanted to explore more of Kalamazoo through a new lens? As a Social Media Content Creator Intern, you will explore Kalamazoo’s restaurants, attractions, events, and more while working with the organizations behind the marketing of Downtown Kalamazoo and the surrounding area.

The Kalamazoo Marketing Coalition is a group of marketing professionals who are passionate about promoting Downtown Kalamazoo and Greater Kalamazoo. Made up of members from the City of Kalamazoo, Discover Kalamazoo, Greenleaf Hospitality Group, and Southwest Michigan First, the Kalamazoo Marketing Coalition meets to align marketing needs and goals, discuss cohesive strategies, and connect to ensure unified promotion of attractions and events happening in and around Downtown Kalamazoo.

Social Media Content Creator Interns will work directly with Discover Kalamazoo on behalf of the Kalamazoo Marketing Coalition to create content showcasing attractions, eateries, festivals, events, and more in Kalamazoo to strengthen the connection between local universities and the community. Interns will produce photos and short-form videos, sharing their experiences around Kalamazoo from a student-friendly, authentic perspective.

Responsibilities

Capture content around a variety of themes, not limited to:

Everyday life in Kalamazoo

Food & Beverage

Arts, Culture, & Community

Seasonal Features & Events

Sports & Recreation

Produce short-form video content such as Instagram Reels and YouTube Shorts in addition to standard static social media posts

Capture eye-catching photography for planned social media posts

Attend weekly marketing meetings with designated organization members to discuss ideas for social media content strategy

Bring forward ideas that resonate with student audiences

Participate in the training of social media strategy and brand guidelines for designated organizations

Ideal Candidates

Interest in social media, storytelling, and/or digital content

Attention to detail and ethical judgement

Creative and self-motivated

Demonstrate familiarity with campus life and Kalamazoo attractions or interest in things to do in Kalamazoo

Have a strong social media presence on campus and the ability to influence peers through authentic, engaging content

Benefits of this Role

Opportunity to gain experience in social media marketing and content strategy

Work with reputable organizations in the tourism and hospitality industry

Gain vital experience for your resume and portfolio

Hybrid work schedule with some time in-person at Discover Kalamazoo and out in the community, and sometimes working remotely

Expected 5 – 10 hours per week

Expected pay is $15.00 per hour

This Internship will take place during the Fall 2026 semester, with potential of continuing through the Spring 2027 semester

If this role and opportunity are exciting and interesting to you, please apply by filling out the following form: https://forms.gle/R968kd1goTHQ4CP68

Please direct any questions or concerns to Jennifer McGowen, Content Manager for Discover Kalamazoo, at jmcgowen@discoverkalamazoo.com.

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