Social Media Content Associate (On-site)

Kaplan Early Learning Company is growing and seeks to hire a Social Media Content Associate (On-site). For over 50 years, Kaplan Early Learning Company has been a champion for children, offering research‑based curricula, enriching classroom environments, and innovative technology solutions that inspire a lifelong love of learning.

Position Objective
We are looking for a creative and enthusiastic Social Media Content Associate to help grow our brand presence and engage our online community. The role is ideal for a marketing professional who enjoys storytelling, short‑form video creation, community engagement, and producing content that inspires and educates audiences across social media channels.

Principal Accountabilities
Content Creation & Publishing

Create engaging platform‑specific content, including:

Short‑form videos (Reels, Shorts, Stories, and other emerging formats)

Product spotlights and educational activities

Behind‑the‑scenes and event coverage

Customer testimonials and classroom features

Static posts and carousels

Polls, Q&A, and community engagement posts

Write compelling captions optimized for engagement and discoverability.

Capture video content during company events, conferences, product launches, and other marketing initiatives

Edit video content using tools such as Frame.io, CapCut, or similar platforms

Schedule and publish content across platforms including Instagram, Facebook, LinkedIn, Pinterest, and others as appropriate.

Community Engagement

Actively engage with Kaplan's online community by monitoring comments, messages, and mentions

Respond to audience inquiries in a timely and professional manner

Identify and engage with brand advocates, educators, and customers

Curate and amplify user‑generated content, including classroom photos, testimonials, and conference experiences

Build meaningful relationships that foster community and strengthen brand awareness.

Content Planning & Collaboration

Support execution of the social media strategy defined by marketing leadership

Maintain and update the social content calendar to ensure consistent posting aligned with campaigns, product launches, promotions, and seasonal initiatives

Collaborate with content, design, merchandising, and marketing teams to identify compelling content opportunities

Stay current on social trends, platform updates, and emerging opportunities.

Campaign Support & Cross‑Functional Collaboration

Partner with cross‑functional teams to align social messaging with broader marketing campaigns

Provide social coverage for trade shows, conferences, promotions, and product launches

Assist with basic paid social support as directed by marketing leadership.

Analytics & Optimization

Monitor performance metrics, including engagement, reach, follower growth, and traffic

Identify opportunities to improve performance through:

Video performance analysis

A/B testing

Caption and hook optimization

Platform‑specific adjustments

Share monthly performance insights and recommendations with marketing leadership.

Education / Experience

Bachelor's degree in marketing, communications, journalism, or a related field (or equivalent experience).

2+ years of experience managing social media for a brand is preferred.

Strong writing, communication, and storytelling skills.

Experience creating and editing short‑form video content.

Comfort appearing on camera and directing or capturing video content featuring others.

Experience using video editing tools such as CapCut, Frame.io, or similar platforms.

Ability to manage multiple projects and deadlines simultaneously.

Comfort working cross‑functionally with design, content, and marketing teams.

Interest in social media marketing, brand building, and demand generation.

Creative mindset with a passion for social media content creation and brand building.

Experience with social media scheduling and analytics tools, including HubSpot is preferred.

Familiarity with paid social campaigns is preferred.

Exposure to performance reporting and KPI tracking preferred.

Passion for education or experience working with early childhood‑focused brands (preferred).

Interest in or familiarity with early childhood education is a plus.

A collaborative, hard‑working spirit.

Benefits Include

Competitive pay rate

Paid Time Off including holidays

Paid Maternity/Paternity Leave Supplemental Program

Childcare Discounts

Medical, Dental, Vision Insurance

Matching 401(k) Plan plus a suite of financial educational services to include consultations with licensed representatives

Short‑term disability and long‑term disability income replacement programs through Voya Insurance

Educational Tuition Assistance

Verizon and AT&T Discount

YMCA Discount

Employee Referral Bonus

LifeMart Discount Shopping Website

Kaplan Outlet Center Discount

Pet Insurance

Kaplan Early Learning Company is an Equal Opportunity Employer. We embrace differences, welcome diversity and value a culture of respect.

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