[MARKETING] Head of Content & Creative - (On-site, Irvine, CA)

Position Summary:
TCL North America is seeking a strategic and execution-oriented Head of Content & Creative to lead and scale our end-to-end content and creative ecosystem across all product categories. This role will drive creative direction, content operations, and multi‑channel execution across retail, digital, social, and go‑to‑market touchpoints.

As a senior leader within the Marketing organization, you will oversee campaign creative, product storytelling, retail content systems, and production workflows that support commercial growth and product launches. You will lead a high‑performing team across design, copy, video, and content production while partnering closely with Product Marketing, IMC, Digital, Retail.com, and Sales teams to deliver high‑impact, conversion‑focused content across the customer journey.

The ideal candidate combines creative leadership with operational discipline and thrives in a fast‑paced, globally matrixed environment. This individual understands how to turn product innovation into scalable content systems that improve execution speed, retail readiness, and business performance.

Duties may include but are not limited to:
Creative Strategy and Brand Storytelling

Define and drive creative direction across TCL product categories in alignment with company guidelines and commercial objectives

Develop scalable storytelling frameworks across retail, digital, social, PR, and campaign channels

Translate product features, innovation, and consumer insights into compelling creative outputs

Lead development of launch creative, key visuals, product videos, retail assets, and campaign deliverables

Ensure consistency and quality across all customer‑facing creative touchpoints

Content Systems and Scalable Execution

Build and scale modular content systems that improve speed, consistency, and execution across channels

Establish playbooks and production standards across PDP, A+, video, social, retail demos, and campaign toolkits

Oversee end‑to‑end content planning and production timelines for major launches and seasonal campaigns

Ensure content is optimized for digital performance, conversion, retailer requirements, and omnichannel readiness

Improve workflows, asset management, templates, and production efficiency across internal and external teams

Team Leadership and Creative Excellence

Lead, mentor, and develop a multi‑disciplinary team across creative, copy, video, and production functions

Maintain a high standard of execution quality, operational accountability, and creative consistency

Foster a collaborative, fast‑moving environment focused on ownership and continuous improvement

Manage external agencies, production vendors, freelancers, and creative partners as needed

Cross‑Functional Collaboration

Partner closely with Product Marketing to develop launch narratives and product‑focused creative strategies

Collaborate with IMC and Digital teams to align creative execution with campaign timing and channel strategy

Work with Retail.com and Retail Activation teams to deliver retailer‑ready content that supports conversion and sell‑through

Coordinate with centralized teams to ensure alignment across messaging, creative standards, and launch priorities

Partner with analytics and product intelligence teams to support performance optimization and AI‑enabled content workflows

Qualification/Requirements

Bachelor's degree in Design, Marketing, Communications, Film, Visual Arts, or a related field

10+ years of progressive creative leadership experience within consumer electronics, technology, gaming, entertainment, or agency environments

Strong portfolio showcasing campaign creative, product storytelling, retail experiences, video content, and multi‑channel execution

Proven experience building scalable content systems, production operations, or internal creative studios

Deep understanding of retail.com ecosystems, including PDP and A+ content development

Strong knowledge of digital content performance, consumer behavior, and conversion‑focused creative strategy

Expertise in creative direction, visual storytelling, copy development, and production management

Demonstrated success leading high‑performing creative and content teams

Strong communication and cross‑functional leadership skills within matrixed organizations

Operationally strong with experience improving workflows, systems, timelines, and production scalability

Preferred Experience

Experience with AI‑assisted creative workflows and emerging content technologies

Background in consumer electronics, smart home, gaming, mobile, or fast‑paced technology categories

Experience operating within a global organization and navigating HQ‑to‑market collaboration

Familiarity with major retail partners including Best Buy, Walmart, Amazon, Costco, T‑Mobile, and Verizon

Benefits

Vacation: Starting at 15 days per year

Sick Days: 10 days per year (prorated based on start date)

Paid Holidays: 12 days per year

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Pension Plan

Job Type: Full‑time | Salary Range: $150,000 - $175,000 per year

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