Director Product Marketing

Director Product Marketing: Define how products are positioned, launched, and adopted for a marketing intelligence platform with an accent on market leadership and revenue growth. Focus on orchestrating product launches, defining messaging, and spearheading market research to ensure market relevance.

Location: This role is based in our Stockholm office. At Funnel, we embrace an office-first approach, working on-site at least four days a week .

Company
Funnel is the leading Marketing Intelligence platform that empowers marketers to automatically integrate, measure, and report on data from over 500 marketing platforms.

What you will do

Establish a compelling market position for Funnel’s data integration, marketing measurement, and reporting solutions.

Define messaging around our products' differentiated value proposition.

Orchestrate successful product and feature launches through cross-functional collaboration.

Spearhead market research and customer feedback initiatives to analyze needs and the competitive landscape.

Partner with Sales Enablement to equip the team with necessary tools, training, and resources.

Develop compelling customer stories and proof points, including case studies and testimonials.

Lead and coach a small, high-performing team of individual contributors.

Requirements

Proven track record of leading successful go-to-market strategies and launching products.

8+ years of experience in product marketing or related roles in a high-growth environment.

Experience leading and growing a high-performing team.

Exceptional storytelling and communication skills, translating complex concepts into simple narratives.

Strong analytical mindset with a data-informed approach to decision-making.

Deep understanding of customer personas, market dynamics, and competitive analysis.

Experience working with cross-functional teams, including product development, marketing and sales.

Demonstrated success influencing senior stakeholders and cross-functional teams.

Nice to have

Experience in digital marketing.

Experience in data analytics.

Culture & Benefits

Office-first approach, working on-site at least four days a week in the Stockholm office.

Plenty of flexibility for life’s events, summer months, and holidays.

Opportunity to directly accelerate Funnel’s revenue growth and market leadership.

Work within a global team of over 300 employees.

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