Social Media Manager

Location 13380 US HWY 63 N,Cresco, IA, 52136,United States
Job Category Office / Staff
Employee Type Full-Time - Exempt

Reports To: Design and Marketing Manager
Location: Cresco – Davis Corners

Job Summary
We are seeking a highly creative and strategic Social Media Manager & Content Creator to manage and elevate our brand’s online presence. This role goes beyond traditional social media management — you will be responsible for concepting, capturing, and creating visually compelling content that showcases our trailer product lines and brings our brand to life.

You will play a key role in transforming our manufacturing processes, products, and industry presence into engaging, modern, and visually elevated content that resonates with both dealers and end-users. The ideal candidate combines a passion for the manufacturing industry with strong creative instincts and data‑driven insights to increase brand awareness, lead generation, and customer loyalty.

Essential Functions and Responsibilities

Strategy Development: Develop and implement comprehensive social media strategies aligned with company business goals, with a focus on promoting various trailer product lines (e.g., utility, enclosed, heavy‑duty) in a visually engaging way.

Creative Content Production: Concept, shoot, edit, and publish high‑quality, original content (photo, video, reels, short‑form content) on a consistent basis. This includes hands‑on content creation in shop environments, outdoor settings, and real‑world use cases.

Visual Brand Elevation: Continuously improve the overall look and feel of our social platforms by creating a cohesive, polished, and premium visual identity that makes our trailers and manufacturing process stand out.

Manufacturing Storytelling: Capture and showcase the craftsmanship, innovation, and behind‑the‑scenes aspects of our manufacturing process in a way that is both informative and visually compelling.

Trend Adaptation: Stay on top of social media trends and adapt them in a way that aligns with our brand and industry, ensuring content feels relevant without losing authenticity.

Event & Travel Content Capture: Travel periodically to trade shows, industry events, and brand activations to capture real‑time content and tell the story of our brand in action; travel to other company plant locations as needed to capture a high volume of photo and video content that supports multiple brands and ongoing content needs.

Campaign Management: Plan and execute paid social media advertising campaigns (Meta Ads, LinkedIn Ads) to drive traffic, dealer inquiries, and direct sales, adhering to set budgets.

Community Management: Monitor and respond to comments, messages, and inquiries in a timely, professional manner to foster engagement and provide customer support.

Brand Representation: Act as a brand ambassador, ensuring consistent tone, voice, and visual identity across all platforms.

Analytics & Reporting: Track KPIs (reach, engagement, clicks, lead conversions) using tools like Google Analytics and platform insights, providing monthly reports with actionable recommendations.

Collaboration: Work closely with marketing and sales teams to support product launches, promotions, and event coverage, ensuring strong alignment across departments.

Skills, Qualifications, and Experience Requirements

Proven experience as a Social Media Manager, Content Creator, or similar role, preferably in manufacturing, automotive, or industrial sectors.

Demonstrated ability to create original, engaging content (photo/video) — not just manage or schedule posts.

Strong creative eye with experience in visual storytelling, branding, and content aesthetics .

Ability to take technical or industrial subject matter and make it visually engaging and “cool” .

Proficiency in content creation and editing tools (e.g., Adobe Creative Suite, Canva, CapCut, etc.).

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