Social Media Manager

DIBS is seeking a highly creative and strategic

Social Media Manager

to lead the day-to-day management and growth of our owned social channels, with a primary focus on Instagram, TikTok, and Pinterest. This person will be responsible for translating brand and product moments into scroll-stopping content that tells a story, drives engagement, builds community, and fuels growth.
The ideal candidate lives and breathes beauty and culture, understands how to storytell across platforms, and has a proven track record of growing and nurturing a brand’s social presence. This person will report into our digital team and work cross-functionally with our founders, marketing, creative, influencer, and community teams. This person must be comfortable both behind the camera and in front of it!
ESSENTIAL FUNCTIONS

Grid Planning / Calendar Ownership:

Own and execute the day-to-day content calendar across all social platforms (Instagram (including Broadcast Channel), TikTok, Pinterest, etc.)
Content Production:

Develop, produce, and publish compelling, on-brand content that tells a cohesive story, places the brand in a unique place and POV, and ladders up to brand priorities and product launches. Oversee quarterly content shoots including strategy, shotlist, budget and execution.
UGC Briefing:

Source new and maintain existing relationships with UGC creators to fill in content gaps where needed and amplify broader brand message. Negotiate appropriate rights in partnership with paid media team to leverage for paid and retail usage if necessary. (2026 key UGC partners per category: tutorial/faces, texture, lifestyle)
Founder Content Briefing:

Brainstorm and brief content into co-founder and partner on ideation, creation and overarching strategy of co-founder specific content.
Reporting:

Analyze performance metrics to optimize content and inform strategy, including weekly and monthly reporting.
Community Management:

Partner with our customer experience & retention team to respond to all inbound and also lead ongoing conversations with our community. Engage in daily posts with our community across channels and monitor discussions generally (including on Facebook).
TikTok Live and Affiliate:

Assist TikTok Shop team in hosting, booking and managing lives and affiliates.
Retail and Cross-Brand Collaborations:

Partner closely with retail social teams to schedule both organic and paid content. Partner closely with influencer team on cross-brand collaborations.
Event Coverage:

Build shotlist and TikTok briefs for events that can be executed by internal team - create recap reels and carousels for event coverage.
QUALIFICATIONS

Experience:

3–5 years of experience managing social media for a beauty, fashion, or lifestyle brand.
Platform Expertise & Curiosity:

Deep understanding of platform-specific content strategies, particularly Instagram and TikTok. Awareness and curiosity to explore emerging platforms and test / integrate as relevant to the brand.
Authentic Aesthetic:

Strong aesthetic sensibility and ability to concept and produce engaging short-form video content. Must be able to edit videos!
CapCut and Canva Pro:

Proficient in Canva, Adobe Suite, CapCut, or similar editing tools.
Show Don’t Tell:

Excellent writing skills and a sharp eye for visual storytelling.
Data First:

Data-driven mindset with a desire to test, learn, and iterate.
Hustle Mindset:

Highly organized, collaborative, and comfortable working in a fast-paced, startup environment.
On-Camera Ready:

On-camera ready and a creator at heart.
Location:

Based in NYC and able to travel; we are in-office once a week.
This job is primarily remote, but must be in the New York City area. The expected base salary range for this position is $70,000-$90,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.
PHYSICAL DEMANDS

Lifting: Exerting up to 30 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects.
Reaching: Extending hands and arms in any direction.
Sitting: Must be able to remain in the seated, stationary position throughout the work day.

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