Overall Objective
The Account Director is responsible for overseeing a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.
Responsibilities
Client Relations:
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Monitor client business daily/weekly to ensure strategy & metrics are successful
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Develop strong relationships with Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
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Anticipate Client needs, keeping the agency in the position of leading vs following
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Counsel with senior level Client(s) on any potential changes
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Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
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Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits
Marketing / Special Projects:
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Create atmosphere that demands a business-building approach to Client’s business.
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Utilize Agency resources to develop plans to grow business
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Attend monthly marketing/advertising meetings.
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Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel
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Present national creative, media plans, promotions, strategies, music, etc. at meetings
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Prepare materials for and participate in meetings, including National creative, media, and promotional plans
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Establish regular competitive reporting for Client review (sales, share SOV).
Requirements
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Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
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5+ years experience as an Account Director or Account Supervisor in a full-service Advertising/Marketing agency
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Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
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A strong account management background, including past experience managing client accounts and supervising account teams
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Proven leadership abilities and managerial experience as a disciplined team leader.
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Experience identifying superior business building opportunities
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A strong sense of urgency and commitment to get the job done quickly and with high quality
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Excellent communication skills, both written and verbal, with people at all levels of an organization
Required SkillsRequired Experience