Senior Product Marketing Manager

Role Description

We’re looking for a Senior Product Marketing Manager to lead Product Marketing at LTK and drive its evolution as a core growth function. This role sits at the intersection of Product, Marketing, and Revenue—owning how our products are positioned, launched, and brought to market.

You’ll translate product strategy into clear, compelling narratives and go-to-market plans that drive adoption, engagement, and revenue across creators, brands, and consumers. You’ll also help evolve how Product Marketing operates in an AI-native environment—using new tools to increase speed, insight, and impact.

How you will make an impact

Product Marketing & GTM Leadership:

Own end-to-end go-to-market strategy for launches and key initiatives

Develop clear, differentiated positioning, messaging, and value propositions

Translate complex product capabilities into compelling, customer-facing narratives

Act as the connective tissue across Product, Brand, Sales, and Customer Success

Launch Strategy & Execution:

Drive GTM readiness, including launch narratives, content, pricing context, and Sales/CS enablement

Ensure consistent, high-quality execution across web, in-product, lifecycle, and campaigns

Modern Product Marketing (AI-Enabled):

Use AI to accelerate content creation, messaging, and GTM execution

Translate AI-powered product capabilities into clear customer value

Apply AI to improve personalization, experimentation, and performance insights

Cross-Functional Alignment:

Partner with Product to inform roadmap through market and customer insights

Align with Marketing and Revenue to connect roadmap, campaigns, and channels

Integrate product-led and sales-led motions into a unified GTM strategy

Customer & Market Insights:

Define segments and personas to guide targeting and positioning

Conduct competitive analysis and identify differentiation opportunities

Use data and feedback to continuously refine messaging and GTM strategy

Qualifications

7–10+ years in Product Marketing or related roles (SaaS, marketplace, creator economy, or digital platforms preferred)

Proven track record owning GTM strategies that drive adoption and revenue

Strong storytelling skills—able to make complex products simple and compelling

Experience working cross-functionally with Product, Sales, Marketing, and CS

Ability to operate independently and build from zero in a team-of-one environment

Strong analytical skills; comfortable using data to inform strategy and measure impact

Experience using AI tools to improve workflows, insights, or outcomes

High curiosity and adaptability with emerging technologies

A mindset focused on seizing opportunities and moving with urgency

Dedication to fierce prioritization and operational excellence

Adaptability to a dynamic, fast-moving environment

A growth mindset and openness to feedback

Benefits

The opportunity to be part of the leading global company in creator commerce

A remote-first, productivity-first environment

Competitive compensation and benefits package to meet the needs of you and your family

401(k) with LTK company matching

Medical Insurance, Vision Insurance, Dental Insurance

Paid Maternity Leave and Paid Paternity Leave

Summer Fridays and Flexible PTO