Media Planner

Media Planner

We are seeking an Omni-Channel Media Planner to support the orchestration and execution of integrated marketing campaigns within the US. This role is ideal for a detail-oriented execution specialist who thrives in the operational aspects of marketing. You will be responsible for transforming high-level campaign frameworks into actionable media plans that drive demand and pipeline impact, ensuring that integrated programs are launched on time, managed with precision, and optimized for performance.
Key Responsibilities
Partner with stakeholders to understand campaign needs and objectives.
Develop and manage media planning activities across enterprise-focused and omnichannel marketing campaigns.
Act as the primary liaison between the creative team and media agencies to ensure creative specifications are met and assets are delivered on time.
Generate and audit tracking URLs to ensure data flows correctly into analytics platforms.
Maintain and update a master media flowchart to reflect changes in timelines, budgets, and creative rotations.
Manage daily check-ins with platform partners to review pacing and technical health.
Work cross-functionally with marketing team members to coordinate campaign execution.
Pull, consolidate, and review campaign performance data to provide data-driven recommendations.
Monitor A/B tests and provide recommendations based on asset performance.
Provide regular status updates to regional marketing leads on campaign status.
Required Qualifications
Bachelor's degree or equivalent relevant work experience is required. 3-6 years of experience designing and executing integrated B2B media plans across Paid Social (LinkedIn/Meta), Programmatic, and Content Syndication, preferably within the SaaS/Tech sector. Experience supporting enterprise-focused campaigns is also required.
Skills
Proven experience in managing media flowcharts, monitoring daily spend pacing, and performing monthly invoice reconciliations.
Organizational skills to manage creative asset trafficking and complex campaign calendars.
Hands-on experience executing Account-Based Marketing (ABM) tactics.
Ability to interpret performance metrics and translate them into actionable optimization recommendations.
Clear and concise communication skills for managing project status updates across a matrixed team.
Preferred Qualifications
Experience with ABM execution, including the technical build-out of account lists and buying groups within relevant platforms.
Familiarity with Adobe Analytics.
Salesforce experience is a plus.
Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.