Account Based Marketing Sales Engagement & Activation Manager

Account Based Marketing Sales Engagement & Activation Manager

HP is building a global Account-Based Marketing Center of Excellence to drive more focused, consistent, and scalable engagement with priority enterprise accounts. The ABM Sales Engagement & Activation Manager will own the Sales engagement layer of ABM, ensuring Sales teams have a consistent, measurable way to invite customers to events, follow up on engagement signals, update SAR / account plans, and convert marketing engagement into account progression.
This role sits at the intersection of ABM strategy, Sales activation, event engagement, marketing operations, and pipeline progression. The person will partner closely with Sales, Regional ABM Managers, Marketing Operations, Insights, Portfolio Marketing, Agencies, and the ABM CoE to make Sales and Marketing engagement more coordinated, automated, and accountable.
The ideal candidate understands how enterprise Sales teams operate and can create simple, repeatable processes that help Sales engage the right stakeholders at the right time without adding unnecessary complexity.
Responsibilities

Build a consistent Sales engagement framework across 1:1, 1, and 1 ABM motions, including how Sales should engage before, during, and after campaign activation.
Define and operationalize how Sales invites priority accounts to ABM events, webinars, roundtables, executive briefings, partner events, and third-party engagements, including invitation cadence, follow-up workflows, and next-best actions.
Partner with Sales and ABM Managers to ensure priority accounts, target stakeholders, buying centers, engagement signals, and campaign actions are reflected consistently in SAR / account plans.
Work with Marketing Operations to automate Sales and Marketing engagement where possible, including lead routing, Sales alerts, event attendee follow-up, engagement signals, SLAs, and campaign response workflows.
Create Sales-ready engagement tools, including outreach sequences, LinkedIn messages, event invite copy, executive notes, conversation guides, talk tracks, objection handling, and meeting follow-up templates.
Track Sales adoption and engagement performance across outreach activity, event invitations, follow-up completion, SAR / account plan updates, meetings created, account progression, and pipeline influence.
Capture Sales feedback on lead quality, event relevance, account signals, messaging effectiveness, and asset usability to continuously improve ABM engagement motions.
Key Deliverables

ABM Sales engagement framework by motion
Event invitation and follow-up playbook
Sales outreach sequences and LinkedIn templates
Executive outreach and follow-up templates
SAR / account plan update process and checklist
Lead routing, SLA, and Sales alert framework
Sales conversation guides and talk tracks
Event engagement and Sales adoption dashboard
Post-event and post-campaign effectiveness readout
Success Measures

Success in this role will be measured by:
Consistent Sales adoption of ABM engagement plays, event invitation workflows, and outreach sequences.
Improved quality and consistency of SAR / account plan updates tied to ABM activity.
Increased target account participation in ABM events, webinars, roundtables, briefings, and partner engagements.
Faster and more consistent Sales follow-up on campaign leads, event attendees, and engagement signals.
Clear visibility into Sales ownership, follow-up completion, account progression, and pipeline influence.
Increased meetings, briefings, workshops, executive conversations, and opportunities created from ABM activity.
Education & Experience Recommended

Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
6+ years of experience in B2B sales enablement, sales programs, ABM, field marketing, demand generation, revenue marketing, marketing operations, or enterprise campaign execution.
Experience working closely with enterprise Sales teams and understanding how Sales engages strategic accounts and buying committees.
Strong understanding of ABM motions and Sales / Marketing orchestration across 1:1, 1, and 1 program.
Experience creating Sales engagement frameworks, event invitation workflows, outreach sequences, campaign playbooks, talk tracks, and follow-up processes.
Familiarity with account planning or SAR processes, CRM workflows, marketing automation, lead routing, Sales alerts, and engagement tracking.
Strong cross-functional collaboration skills across Sales, Marketing, Operations, Insights, Agencies, and regional teams.
Strong written communication skills, especially for Sales outreach, event invitations, executive messaging, and customer-facing follow-up.
Ideal Candidate Profile

The ideal candidate is a Sales-facing operator who can turn ABM strategy into consistent Sales action. They understand that ABM success depends on whether Sales invites the right people, follows up at the right time, updates account plans, and acts on engagement signals.
They are structured, practical, and commercially minded, with the ability to create the workflows, sequences, dashboards, and feedback loops that help Sales and Marketing operate as one team around priority accounts.
The pay range for this role is $83,000 to $127,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
HP offers a comprehensive benefits package for this position, including: Health insurance, Dental insurance, Vision insurance, Long term/short term disability insurance, Employee assistance program, Flexible spending account, Life insurance, Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure, 11 paid holidays, Additional flexible paid vacation and sick leave (US benefits overview).
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).