Sr. Director, Commercial Strategy

Role Description

Cedar is looking for a Sr. Director, Commercial Strategy to help strengthen how we commercialize, launch, and scale products across Cedar’s portfolio. This role will sit within Cedar’s Commercial Strategy & GTM team and partner closely with:

Product

Product Marketing

Sales

Sales Enablement

Client Management

Delivery

Product Strategy & Operations (PS&O)

Finance

The Sr. Director will help translate Cedar’s product strategy into clear launch plans, pitch strategy, commercial readiness, rollout plans, and field guidance. This is a high-impact role for someone who can operate at the intersection of product, sales, marketing, and customer delivery. The ideal candidate can:

Turn complex product capabilities into simple commercial narratives

Build repeatable launch motions

Help customer-facing teams understand what to sell, to whom, when, and why

Qualifications

8-12+ years of experience in GTM strategy, product commercialization, product marketing, sales strategy, customer strategy, consulting, or a related role

Experience commercializing enterprise SaaS, healthcare technology, fintech, AI-enabled products, revenue cycle solutions, or other complex B2B products strongly preferred

Strong ability to translate product capabilities into clear customer value, sales narratives, and commercial strategy

Experience leading or supporting product launches, pilot-to-scale motions, sales enablement, or field readiness

Strong cross-functional collaborator with experience partnering across Product, Sales, Product Marketing, Enablement, Client Management, Delivery, and Finance

Excellent communication skills and comfort creating executive narratives, pitch materials, playbooks, and launch plans

Commercial judgment and ability to understand buyer needs, sales motions, implementation considerations, and operational constraints

Comfort operating in fast-moving, ambiguous environments where product and GTM strategy are still evolving

Requirements

Define target segments, buyer personas, qualification criteria, use cases, launch sequencing, and commercial readiness requirements

Partner with Product and Commercial Strategy to ensure launch plans are grounded in product readiness, customer need, market opportunity, and business impact

Translate product capabilities into clear buyer-facing narratives, pitch strategy, ROI stories, and objection handling

Support strategic customer and prospect conversations by helping shape executive narratives and product pitch materials

Own launch planning for priority products and commercialization efforts, including pilot, beta, limited release, and broader rollout motions

Partner with Sales Enablement and Product Marketing to ensure Sales, Client Management, Delivery develop and execute different GTM motions

Create or guide sales playbooks, launch briefs, qualification guidance, objection handling, and internal FAQs

Partner with Product to align launch timing, product dependencies, release readiness, and field communications

Establish feedback loops from Sales, Client Management, Delivery, and customers to inform product iteration, messaging, packaging, and launch decisions

Partner with Product, Commercial Strategy, Client Management, and Delivery to define pilot objectives, success criteria, rollout plans, and scale decisions

Help determine when products are ready to sell, scale, pause, reposition, or require further validation

Track launch performance and synthesize learnings from early sales cycles, pilots, deployments, and customer feedback

Lead launch retrospectives and recommend improvements to Cedar’s commercialization process

Benefits

Salary Range in CA, NY, NJ, CT, WA: $178,500 - $210,000

Salary Range NOT in CA, NY, NJ, CT, WA: $160,700 - $189,050

This role is also equity eligible

This role offers a competitive benefits and wellness package

Unlimited PTO for vacation, sick, and mental health days

16 weeks paid parental leave with health benefits for all parents

Diversity initiatives including employee resource groups

Cedar matches 100% of your 401(k) contributions, up to 3% of your annual compensation

Access to hands-on mentorship, employee and management coaching, and a team discretionary budget for learning and development resources