Vice President Director, Social Creative

Vice President Director, Social Creative

We are seeking a social media creative leader to help our client find its authentic place and purpose in the social sphere. This is a role for a person who lives and breathes social and has helped major brands transform their approach through breakthrough content across platforms. Someone who is curious and takes the time to educate themselves on the latest creative techniques and formats. Who can even break down the latest celeb beef; explain the backstory of every meme; and might even be a content creator themselves. Your portfolio reads like an epic FYP. You've helped clients become famous in the feed. You can chat it up with CMOs like it's NBD.
Responsibilities:
Develop social-first creative work that earns attention, drives conversation, and delivers measurable business impact
Partner with a robust social strategy and intelligence team to turn cultural signals, audience data, and trend velocity into breakthrough creative
Lead culturally literate storytelling rooted in subcommunities, comment sections, and creator culture
Push brands to show up with purpose, not just presence
Stay ahead of algorithm shifts, platform updates, and emerging creator behaviors
Challenge traditional campaign modelsthinking in moments, series, drops, and community-driven formats
Manage, mentor, and help grow a content creation and social-first creative team
Lead teams' conceptual and strategic thinking across multiple platforms
Build relationships with agency capabilities including strategy, media, data and analytics and tech
Appreciate and advocate for craft across capabilities, including production and tech
Build trust with clients, understanding their business to find opportunities
Recruit and retain creative talent, building a team with a breadth and depth of relevant skills
Work with HR and Creative Operations to manage direct reports' daily workload and career development
Help drive our creative culture both inside and outside of the agency
Qualifications:
Four-year degree and 5-7 years of experience as a creative director, with specific expertise in social media creative
Managed and scaled teams of creatives with hybrid expertise from art directors, copywriters, editors to makers and creators
Excited and inspired by the world of social media - the first to share among colleagues and friends the latest trends, effects, tracks, etc. on TikTok
Obsessed with internet culture, the latest memes and trends, online subcultures and communities
A storyteller who can create captivating insights that range from educational to aspirational and everything in between
Hands-on, get it done, make cool sh*t mentality
Vast experience working with creators and influencers
Collaborative and a team player
Social-centric portfolio
Additional information:
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Compensation Range: USD $129,485.00 - USD $207,324.00/Annually.