VP of Marketing

Overview
A growing eCommerce SaaS company specializing in accounting automation is looking for a VP of Marketing. This position reports directly to the CEO and will be responsible for building a scalable marketing engine that generates qualified demos, attracts larger eCommerce businesses, and accelerates company growth. Success will be measured by qualified traffic, demos, pipeline, and consistent revenue growth.

Responsibilities

Develop and execute the company's overall marketing strategy

Increase qualified website traffic, demo bookings, and pipeline generation

Refine messaging and positioning to attract larger, more complex eCommerce businesses

Identify customer pain points and translate them into effective campaigns and content

Improve performance across digital marketing, content, SEO, paid acquisition, and email marketing

Analyze campaign performance and continuously optimize conversion rates and ROI

Manage external marketing resources, agencies, and vendorsEstablish measurable KPIs and accountability around marketing performance

Partner directly with the CEO on growth initiatives and go-to-market strategy

Drive marketing efforts that support the company's goal of accelerating annual growth

Qualifications

10+ years of SaaS marketing experience

Proven track record generating qualified leads, demos, and revenue growth

Strong expertise in positioning, messaging, content strategy, and demand generation

Experience marketing complex software products to business customers

Ability to quickly understand technical products and customer pain points

Strong analytical skills with experience using tools such as Google Analytics, Salesforce, and related marketing platforms

Results-oriented mindset with a focus on outcomes rather than activity

Excellent communication skills and ability to work directly with executive leadership

Experience in eCommerce, FinTech, accounting software, or related industries

Demonstrated ability to independently build and execute marketing strategies

Compensation & Benefits

$180,000 - $250,000 base salary

Performance-based bonus opportunity

Approximately 20 days of PTO

Preferred hybrid schedule with regular collaboration alongside the CEO

About the Employer
Originally built from a successful eCommerce bookkeeping business, the company has spent the last eight years developing a growing accounting automation platform trusted by approximately 1,500 customers to connect marketplaces such as Amazon, Walmart, Shopify, eBay, and TikTok Shop with QuickBooks and Xero. This software automates accounting workflows, inventory tracking, reconciliation, and profitability reporting, giving customers greater visibility into their financial performance.

EEO Statement:
Topaz HR is an Equal Opportunity Employer, and we do not discriminate based on race, color, religion, gender, national origin, age, disability, or any other status protected by applicable law. We value and are committed to creating an inclusive environment for all employees.

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