Department: Marketing
Reports To: VP of Marketing
FLSA Status: Exempt, Full-Time
Location: Seattle, WA — Hybrid (in-office 3 days per week)
Salary Range: $70,000 to $80,000
Position Summary
Carbitex is seeking a creative, hands-on Social Media & Content Specialist to lead and grow our organic social media presence across multiple digital platforms. This role owns day-to-day content creation end-to-end — from writing platform-native copy and designing visual assets to producing and editing short-form video — as well as publishing, community engagement, and analytics reporting.
As a B2B2C ingredient brand, Carbitex occupies a unique position in the market. Our flexible carbon fiber technology is engineered into products from leading footwear brands, requiring content that speaks to both industry professionals and performance-minded consumers. A significant portion of our content involves technical and scientific subject matter, including biomechanics, engineering principles, and materials science. The ability to translate that complexity into clear, engaging, audience-appropriate content is the defining skill of this role.
This position will also play a key role in launching and growing Carbitex's influencer and creator program, building relationships with biomechanists, sports medicine professionals, footwear designers, and other trusted voices in the performance footwear space.
Essential Duties and Responsibilities
- Design and produce on-brand graphic assets for social posts, carousels, and campaign content using brand guidelines and tools such as Canva, Adobe Illustrator, and Figma.
- Write compelling, platform-specific copy that reflects Carbitex's brand voice — technically credible, clear, and engaging across audiences.
- Produce and edit short-form video content for social media platforms using tools such as CapCut or equivalent.
- Capture content during material and product testing, including lab sessions in Carbitex's biomechanics lab, to support authentic, behind-the-scenes storytelling.
- Manage and publish content across LinkedIn, Instagram, Facebook, X, and future platforms like Reddit.
- Develop and maintain a multi-platform content calendar aligned with product launches, partner milestones, and industry moments.
- Engage with online communities through comments, direct messages, and proactive outreach to relevant creators and industry conversations.
- Track key performance metrics and prepare regular analytics reports with actionable insights.
- Collaborate with engineering and principal scientist to ensure technical accuracy of all content prior to publication.
- Coordinate social content efforts with partner brands and support co-marketing initiatives.
- Monitor social media trends and identify opportunities for brand participation and increased visibility.
- Build, launch, and manage the company's influencer and creator partnership program.
- Assist with coverage of trade shows, product launches, and industry events.
- Perform other marketing-related duties as assigned.
Qualifications
Education
Required
Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent experience.
Preferred
Coursework or demonstrated interest in science communication, biomechanics, sports performance, or related technical fields.
Experience
Required
One to three years of hands-on experience creating social media content — including copywriting, graphic design, and video production — for a brand, company, or agency.
Preferred
Experience in B2B, ingredient branding, sports or performance products, or other technical consumer goods.
Knowledge, Skills, and Abilities
Successful candidates will demonstrate:
- Strong copywriting skills and the ability to translate complex technical or scientific concepts into clear, engaging content for digital audiences.
- Proficiency in graphic design tools for social-first formats — candidates should be comfortable building assets from scratch, not just editing templates.
- Experience producing and editing video content for social media, including short-form formats such as Reels and platform-native video.
- Self-direction and a builder mindset — this is a newly created role with significant ownership and the opportunity to build systems from the ground up.
- Strong organizational and project management skills, with the ability to manage multiple projects and deadlines simultaneously.
- Collaborative approach and openness to technical feedback from subject matter experts.
- Genuine curiosity about technical or scientific subject matter and willingness to develop fluency over time.
Technical Skills
Experience with:
- Graphic design software: Canva, Adobe Illustrator, Figma, or equivalent
- Video editing software: CapCut or equivalent
- Social media management and scheduling platforms: HubSpot, Later, Sprout Social, or similar
- Social media analytics and reporting tools
- Microsoft 365
Physical Requirements
This position regularly requires sitting for extended periods, frequent computer and keyboard use, and viewing computer monitors for prolonged periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Work Environment
This is a hybrid position based in Seattle, WA, with three days per week in the office. Employees regularly use computers, video conferencing platforms, and creative software. Occasional attendance at trade shows and industry events may require extended standing and walking.
Travel
Occasional travel (approximately 10 to 15%) is required to attend trade shows, product launches, and industry events. A valid driver's license is required.
Work Schedule
- Monday through Friday during normal business hours
- In-office three days per week (Seattle, WA)
- Flexible scheduling with manager approval
- Occasional evening or weekend work may be required for product launches, live events, or time-sensitive social media engagement
Why Join Carbitex?
Carbitex is redefining what is possible in performance footwear through flexible carbon fiber technology. Our materials are trusted by leading footwear brands and elite athletes around the world, and our social presence is in an active growth phase.
This is a newly created role with real ownership from day one. You won't be handed a playbook — you'll be building one. If you're energized by the idea of shaping how a highly technical, fast-moving brand shows up in the world, this is the opportunity to do it.