GTM Product Marketing Lead

Blue Shield of California is seeking a Product Marketing Strategist, Consultant to drive GTM strategy and execution for product launches. This role serves as the marketing lead for Product, coordinating with Product, Marketing, and Sales to align resources and messaging.
You will develop competitive positioning, craft messaging, and ensure cross-functional alignment in GTM efforts across B2B/B2C environments. Hybrid in-office cadence applies, with flexibility based on business needs.

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