GTM & Product Marketing Lead

About Flagright Flagright is an AI operating system for financial crime compliance used globally by Fortune 500 companies, large banks, fintechs, and fast growing startups. Flagright enables real-time risk detection, automated investigations, and intelligent decisioning, helping compliance teams operate at their full potential in the fight against financial crime.
We operate as a lean, high-performance team with high individual ownership and direct access to leadership.
The role This is the glue function between marketing and sales. You own how Flagright positions, competes, and wins - globally - and you run GTM for North America hands-on. You report directly to the CEO and work alongside regional GTM Associates in APAC and EMEA.
Global ownership:
Core product positioning and value propositions - the single narrative every region builds on

Messaging architecture: the frameworks and templates regions use to build vertical- and persona-specific messaging

Segmentation and ICP methodology: how we define segments, tier accounts, and structure buyer personas

Competitive intelligence: track competitors, maintain positioning frameworks and battlecards, design competitive minefields that expose competitor weaknesses - fed by regional inputs

Sales enablement: core playbooks and enablement materials used by the entire revenue org

North America (you run it yourself):
Target segments, priority verticals, and buyer personas for the region, including adjacent opportunities

Regional messaging per vertical, per channel

Strategic support on enterprise opportunities: deal strategy, positioning, RFP responses

Manage account lists for BD team targeting; campaign prioritization

Lifecycle and reactivation campaign design, with marketing and sales

Event planning with Field Marketing and Sales

People who thrive at Flagright Have been knocked down before and gotten back up

Are resourceful — figure it out with whatever tools exist

Have strong opinions, defend them, and drop them when proven wrong

Would rather own targets than a task list

Run toward ambiguity, not away from it

Want to work with no-BS people

People who struggle here Want 9-to-6 and a predictable week

Confuse ambitious goals with unreasonable ones

Need priorities to hold still for a quarter

Take blunt feedback or lost deals personally

Say — or think — "that's not my job"

Who we are looking for Based in the Bay Area with the right to work in the USA (no visa sponsorship available); fully in-person at our Santa Clara office

Bachelor's degree required

4-7 years in product marketing, GTM strategy, or enterprise sales — ideally in fintech, compliance technology, fraud prevention, or data infrastructure

Proven ability to translate technical products into clear commercial narratives

Has built segmentation frameworks, sales playbooks, and competitive positioning that a sales team actually used

Strong written and verbal communication

Willing and able to travel up to 20% of the time

What we offer Equity from day 1 at a Y Combinator startup

Global ownership of positioning and GTM strategy, reporting directly to the CEO

A product with clear, real-world differentiation in a market that is growing fast

Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex-AWS, and Palantir

Low-bureaucracy environment, minimal meetings, asynchronous communication culture

Relocation support; housing subsidy if you choose to live within 1 mile of the office

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