Car Hauler Sales & Marketing Director

Location:

Central Alabama
Salary Range:

Competitive Base Salary + Benefits
Employment Type:

Direct Hire | Salary, Non-Exempt
Job Summary
The Sales & Marketing Director is responsible for generating revenue through the sale of new car hauling trailers, aftermarket parts, repairs, and warranty services. This role serves as the primary liaison between customers and internal teams, ensuring customer expectations are met throughout the entire sales and project lifecycle. The successful candidate will drive business development initiatives, build long-term customer relationships, manage strategic accounts, and support cross-functional execution of customer programs. This position requires extensive travel and a proven track record selling highly engineered products within a structured sales process.
Required Skills & Qualifications
Bachelor's degree in Business, Engineering, or related field
Minimum 10 years of successful sales and business development experience
Experience selling engineered products, industrial equipment, or capital equipment
Strong customer relationship management and account development skills
Experience responding to RFQs and developing professional proposals and quotations
Proven ability to work effectively with Engineering, Manufacturing, Quality, and Supply Chain teams
Experience utilizing CRM systems to manage pipelines, forecasts, and customer strategies
Strong negotiation, presentation, and communication skills
Demonstrated leadership competencies in results achievement, problem solving, and business acumen
Must be legally authorized to work in the United States without sponsorship
Preferred Skills & Qualifications
Experience selling car hauling trailers
Commercial vehicle, transportation, or heavy-duty equipment industry experience
Engineering background or strong technical aptitude
Experience managing complex customer projects
Knowledge of ISO 9001 quality systems
Experience with aftermarket parts, repairs, and warranty programs
Trade show and industry event participation experience
Strong understanding of manufacturing operations and customer contract execution
Day-to-Day Responsibilities
Generate revenue through sales of new car hauling trailers
Develop aftermarket business including parts, repairs, and warranty services
Identify and develop new business opportunities and customer relationships
Conduct customer visits, presentations, and business development meetings
Prepare and submit proposals, quotations, and customer presentations
Lead RFQ responses and coordinate technical and commercial solutions
Maintain customer communication throughout project execution and delivery
Collaborate with Engineering, Operations, Quality, and Supply Chain to ensure customer requirements are met
Maintain CRM records, sales forecasts, customer strategies, and activity plans
Develop and execute sales and marketing strategies for assigned territories and markets
Attend trade shows, customer events, and industry functions
Support continuous improvement initiatives and maintain compliance with ISO 9001 requirements
Travel Requirements
50% to 80% travel throughout the United States

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