VP, Media, Advertising & Brand Marketing - Southwest Airlines Cobrand

Job Summary
Help shape the future of a high-profile co-branded credit card program at the intersection of two iconic consumer brands. Lead the media, advertising, and brand strategy that builds emotional connection with travelers while delivering measurable business impact.

As a Vice President Media Advertising Brand Marketing in the Southwest Airlines Co-Branded Cards team , you lead the brand, media, and advertising strategy that grows awareness, consideration, and long-term affinity for our card portfolio. You will translate business goals and customer insights into clear messaging, compelling creative, and integrated channel plans. You will partner closely across teams and with external agencies to bring campaigns to market efficiently and responsibly. Your work will directly influence how customers experience the brand and how the program grows.

Job responsibilities

Lead the coordinated brand, media, and advertising strategy across internal partners, external agencies, and the Southwest Airlines team

Monitor brand health and define actions to strengthen differentiation, clarity, and consistency in the marketplace

Drive awareness, consideration, and affinity through integrated campaigns across owned, paid, and earned channels

Oversee creative development end-to-end, from briefing and concepting through reviews, approvals, and production

Align cross-functional partners to deliver integrated initiatives while balancing customer experience, brand goals, and regulatory requirements

Manage agency partners and internal experts, including scope, performance, and budget accountability

Build and execute test-and-learn plans to improve efficiency, effectiveness, and return on investment

Establish tracking and measurement across channels and customer touchpoints, ensuring reliable performance insights

Use data to refine audience targeting, messaging, channel mix, and placements across platforms

Develop and maintain messaging frameworks and a style guide for prospect and existing customer communications

Create executive-ready plans, business cases, and performance reporting for senior leaders and partners

Required qualifications, capabilities, and skills

10 or more years of experience in product marketing and or marketing within credit cards, financial services, or payments

Proven background in media and advertising, brand strategy, and or product marketing

Demonstrated ability to convert business objectives, customer insights, and performance data into effective marketing strategies

Strong cross-functional leadership skills and ability to influence in complex, matrixed organizations

Experience leading creative development processes, including briefing, production management, and approvals

Experience managing external agencies and internal partner teams to deliver high-quality outcomes

Strong budget management capability, including planning, forecasting, approvals, and ongoing stewardship

Strong analytical mindset with experience defining measurement approaches and interpreting performance results

Excellent written and verbal communication skills, including executive-level presentations and narrative building

Self-starter who takes ownership, moves with urgency, and delivers in fast-changing environments

Bachelor's degree required

Preferred qualifications, capabilities, and skills

Marketing experience in a regulated industry, preferably credit cards or financial services

Experience with travel and entertainment marketing and or co-branded card programs

Hands-on experience with digital advertising channels such as programmatic, social, and direct publisher partnerships

Experience marketing products across lifecycle phases such as launch, growth, and mature portfolios

Full-funnel marketing expertise, with strength in upper and mid-funnel strategy; acquisition experience is a plus

Track record of delivering results in ambiguous environments while maintaining strong stakeholder alignment

Master's degree in business or related graduate degree

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Base Pay/Salary
NY $109,250.00 - $190,000.00 / year; Wilmington, DE $123,500.00 - $180,000.00 / year

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