Media Buyer (Emerging Channels, Growth Marketing)

AppLovin is scaling its self-serve advertiser base for Applovin Ads Manager. We’re expanding paid acquisition beyond core channels and looking for a media buyer to work alongside our growth marketing team to drive measurable growth across new channels
You’ll launch, test, and establish our digital marketing strategy across new growth channels, including but not limited to AI search, X, CTV, and out-of-home
The ideal candidate is a self-starter that utilizes both AI tools and hands‑on execution to help us drive rapid growth in a face-paced environment
You’ll have a genuine greenfield mandate across multiple channels, a meaningful budget to deploy, and a team that has already built the LTV, ROAS, and incrementality measurement behind our paid program, so your wins are provable and your decisions are grounded in data. If you love being early on new channels and proving impact with rigor, this is your seat
Design, run, and read structured paid marketing tests on new growth channels. Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing
Support technical operations for existing
ew channels i.e QA conversion mapping, ensure accurate performance links back to ad platform algorithms
Manage channels against internal goals and KPIs, and adjust spend toward what’s genuinely incremental
Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel
Benefits

100% company paid health benefits for employees & dependent
Phone bill covered for business usage
Access to mental health and wellness provider
Flexible time off
Employee stock purchase plan
Retirement benefits with company matching
Parental leave program
Life and disability coverage
Family forming & women’s reproductive health benefits
Team-centric company events and more!
Bonus if you have experience with landing page testing and conversion rate optimizationAbility to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops,Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar3+ years of direct, hands‑on-keyboard execution experience in paid media buying across multiple platformsStrong test-and-learn track record, data driven, and creativeExperience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumersAd-tech, DSP, or marketplace backgroundDirect experience driving ad creative strategy - you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance

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