Trade Marketing Manager

Vestacy | Greater New York City Metro Area (Hybrid)
At Vestacy, our mission is simple: transform houses into homes. Through an expanding portfolio of trusted Home Care brands including Air Wick®, Resolve,® Easy‑Off®, Woolite®, and more. We create products that help consumers care for the spaces that matter most.
We’re on an exciting growth journey, focused on attracting new consumers and winning in new occasions through consumer‑led innovation, strong execution, and a thoughtful, responsible use of resources. Sustainability is an important part of how we think about growth—but equally important is how we work.
We call our employees “Founders” because everyone plays a role in shaping what we build and how we win. We’re a lean, agile, and entrepreneurial organization where people have real ownership, make decisions quickly, and see the impact of their work. It’s an environment where motivated people can do some of the most meaningful work of their careers.
Marketing

Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact.
Together, these teams form a vibrant community where learning never stops. With access to our Marketing Academy, you’ll have endless opportunities to grow, upskill, and make your mark.
About the role

The Vestacy Team has the purpose to “make your house a home!” We will be nimble, and action-oriented team as we attack opportunities to expand organically and inorganically. Our team members will own their business, spot opportunities to innovate and scale, be focused on what matters, move boldly at pace, actively listen and learn, and speak directly. We will embrace the founder mindset to drive accelerated growth. The Trade Marketing Manager will have a leadership role in trade strategy development and implementation for Air Wick across key channels, as well as driving growth strategies for key Customers across the company’s biggest Brand. Incumbent will conduct & lead analysts, work closely with Insights & Analytics team to deliver Shopper Insights, monitor customer 4Ps, plan & execute innovation launches and spearhead Sales planning. This leader will be a significant contributor to cross-functional workstreams that combine a growth driven organization with a customer first mindset.
Your responsibilities

Develop & understand Global and Local Category best practices and ensure transfer of knowledge to Sales for implementation. Contribute to feedback and recommendations to Global counterparts in Trade/Brand/Sales
Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a channel 4Ps Value Creation Roadmap for Sales execution.
Identify research gaps and provide input in research design/implementation. Understand and drive development of Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation.
Champion new product market entry and execution. Includes managing the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation.
Align with Customer Marketing partners across Shopper Marketing & Commercial Planning/Excellence, as well as key cross functional partners in Brand Marketing, Connected Planning, & Category Finance to deliver Net Revenue Growth plans and market share gains.
Continuous analysis of customer position, creation of “Go To Market” strategy and deployment / briefing to National Account Managers to implement.
Conducts intensive Financial Modeling to support decision process e.g. Assortment, Promotion, Pricing
Lead innovation deck and line review deck creation with the National Account Manager and present out to ensure best in class results
The experience we\'re looking for

A Founder’s Mentality
4-year college degree preferred or equivalent management experience
5-10 years Sales and/or Marketing & cross functional collaboration and leadership experience
Strong commercial acumen, and understanding of the levers of managing a P&L
Excellent understanding of customer 4P’s and aligning customer strategies with brand initiatives for sustainable growth
Strength in agility and balancing prioritization in a fast-paced environment
Excellent analytical skills with Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
Strong oral/written communication, and presentation skills with experience in forums with Sr. level management and stakeholders
Strong organizational skills
Ability to travel for key customer meetings and/or internal conferences
What we offer

We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.
US pay transparency

Our compensation philosophy is simple: we pay a competitive base salary, within the local market in which we operate, and reward performance during our annual merit review process. The salary range for this role is $143,000 - $179,000 annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.
Equality

We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.

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