Marketing Manager

We are looking for a Marketing Manager who leads with strategy and executes with precision. This is not a purely strategic role, nor is it purely executional. The right person moves fluidly between building the campaign plan and doing the work to make it happen, reviewing the data and writing the brief, managing the content calendar, and managing the people on it.
You will own marketing campaign development, content operations, and a small team of contractors, including an email marketer, a podcast producer, an audio engineer, and a video editor. You will propose campaigns that meet leadership goals, develop briefs that enable execution, review performance data to inform what comes next, and ensure the team delivers on time and to standard.
You will work closely with the Brand Director and report into a collaborative, founder-led environment. Comfort working directly with a founder and CEO, adapting to their vision, and translating high-level goals into actionable marketing plans is essential to success in this role.
What you\'ll do Owns end-to-end marketing execution: builds and runs multi-channel campaigns (email, social, website, paid ads, podcast) tied to clear KPIs, and proactively proposes campaigns rather than waiting on direction
Leads content operations, managing the content calendar, campaign briefs, brand compliance, and production workflow across all content formats
Writes or directs copy for landing pages, launches, and sponsored content, and oversees website updates supporting active campaigns
Owns marketing reporting, tracking performance across the full customer journey and surfacing recommendations, not just recaps
Manages a contractor team (email marketer, podcast producer, audio engineer, video editor), setting expectations, reviewing quality, and holding people accountable
Flags capacity or capability gaps to leadership with a proposed solution, rather than just surfacing the problem
What success looks like (non-negotiable outcomes) Within 3–6 months:
Multiple pieces of content consistently reaching 250K+ views
Measurable, sustained growth across all organic platforms
A clear, measurable lift in enrollment and revenue tied directly to your campaigns
Increased inbound PR, collaborations, and partnership opportunities for HFK
If you cannot visualize how to get there, this role is not for you.
Compensation This role is built for someone who wants to grow with us, not just fill a seat. At Her First $100K, the Marketing Manager owns the strategy and execution behind growing our revenue and audience, and as the company scales, so does their compensation.
We\'re a small, lean team of 5 employees with brought on for specific projects, so there isn\'t room to hide in this role. Every contribution is visible, and every result matters. In exchange, we offer compensation above market for a company of our size and revenue, along with a strong benefits package.
Please note that we do not currently accept counter-offers to the salaries stated in our job listings for this role, set at $120,000 to $130,000. There is, however, room for growth within the first year of employment.
Total compensation also includes:
85-100% employer paid health insurance premiums
401(k) with a 4% company match
Unlimited paid leave for vacation, sick, menstruation, bereavement, and your birthday
4 months of fully paid parental leave for birth, adoption, or surrogacy
11 paid federal holidays plus 2 floating holidays each year
20+ days of company-wide breaks throughout the year, separate from PTO
Remote work stipend for tech and home office setup
Who we are looking for Someone who can operate at the strategic level and execute at the detail level without losing altitude in either direction. You are a confident, efficient communicator, clear in writing, direct in feedback, and responsive in pace. You do not wait for a brief to tell you what the company needs. You read the goals, you build the plan, you assign the work, and you follow it through.
You are also comfortable in a founder-led environment. You can take a vision that is still forming, ask the right questions, and turn it into a plan the team can execute. You know how to communicate up clearly and create structure around ambiguity.
Specifically, you bring:
Proven experience leading multi-channel marketing campaigns from strategy through execution
Strong instincts for messaging, positioning, and what converts across digital channels
Experience managing contractors or a small team, with a track record of clear direction and accountable follow-through
Comfort with data, including reading campaign performance, identifying trends, and translating findings into action
Excellent written communication, you write briefs, recaps, and copy that others can work from without clarification
Experience working closely with a founder or CEO in a fast-moving, content-driven environment
Familiarity with email, social, podcast, and paid ad channels at a working level
Required technical experience: Showit & WordPress, you will be expected to manage and update web properties directly
Preferred tools & platforms: Kajabi, ClickUp, Airtable, Slack, Google Workspace

#J-18808-Ljbffr